Olympic brand governance

by Séguin, Benoit (Author) ...
Published in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing

by Séguin, Benoit (Author) ...
Published in Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport, Wiesbaden: Springer Gabler (Verlag), 2014, S. 295-315, Lit.

A qualitative study investigating the conventional practices and preferences of Olympic Games sponsorship

by Séguin, Benoit (Author) ...
Published in Events im Sport : Marketing, Management, Finanzierung : Beiträge des 3. Deutschen Sportökonomie-Kongresses, Köln: 2004, S. 63-70, Lit.

Olympic brand governance : future research directions

by Séguin, Benoit (Author), ... Abeza, Gashaw (Author)
Published in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Ambush marketing

by Séguin, Benoit (Author), ... Ellis, Dana (Author)
Published in Routledge handbook of sport management, London: Routledge (Verlag), 2012, S. 311-323, Lit.

Olympic marketing and sponsorship benchmarks : Sydney 2000

by Preuß, Holger (Author), ... Séguin, Benoit (Author)
Published in Olympischer Dreiklang : Werte – Geschichte – Zeitgeist, Kassel: Agon-Sportverl. (Verlag), 2004, S. 333-353, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

by Parent, Milena M. (Author), ... Séguin, Benoit (Author)
Published in European sport management quarterly : ESMQ , 7 (2007), 2, S. 187-212, Lit.

Framing ambush marketing as a legal issue : an Olympic perspective

by Ellis, Dana (Author), ... Scassa, Teresa (Author), Séguin, Benoit (Author)
Published in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 297-308, Lit.

Extending the Olympic brand into new territories : the case of the Youth Olympic Games

by Séguin, Benoit (Author), ... Ferrand, Alain (Author), Chappelet, Jean-Loup (Author)
Published in The Youth Olympic Games, London, Hoboken: Routledge (Verlag), Taylor & Francis (Verlag), 2014, S. 177-196, Lit.

Profiling major sport event visitors : the 2002 Commonwealth Games

by Preuß, Holger (Author), ... Séguin, Benoit (Author), O'Reilly, Norm (Author)
Published in Journal of sport & tourism, 12 (2007), 1, S. 5-23, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

by Burton, Rick (Author), ... O'Reilly, Norm (Author), Séguin, Benoit (Author)
Published in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships

by Parent, Milena M. (Author), ... Olver, Denise (Author), Séguin, Benoit (Author)
Published in Sport management review, 12 (2009), 3, S. 167-184, Lit.

How to win a bid for major sporting events? : a stakeholder analysis of the 2018 Olympic Winter Games French bid

by Hautbois, Christopher (Author), ... Parent, Milena M. (Author), Séguin, Benoit (Author)
Published in Sport management review, 15 (2012), 3, S. 263-275, Lit.

Determinants of sport participation among Canadian adolescents

by Berger, Ida E. (Author), ... O’Reilly, Norman (Author), Parent, Milena M. (Author), Séguin, Benoit (Author), Hernandez, Tony (Author)
Published in Sport management review, 11 (2008), 3 (Sport Development. Systems, Policies and Pathways), S. 277-307, Lit.

Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation

by O’Reilly, Norm (Author), ... Berger, Ida E. (Author), Hernandez, Tony (Author), Parent, Milena M. (Author), Séguin, Benoit (Author)
Published in Sport management review, 18 (2015), 2, S. 291-307, Lit.

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

by MacIntosh, Eric (Author), ... Nadeau, John (Author), Séguin, Benoit (Author), O'Reilly, Norm (Author), Bradish, Cheri L. (Author), Legg, David (Author)
Published in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.

How has the Olympic Movement changed since Sydney 2000? : excerpts from scholars and experts

by Kidd, Bruce (Author), ... Brownell, Susan (Author), Todt, Nelson (Author), Chatziefstathiou, Dikaia (Author), Ren, Hai (Author), Lenk, Hans (Author), De Bosscher, Veerle (Author), Tavares, Otávio (Author), Reid, Heather L. (Author), Torres, Cesar (Author), Preuß, Holger (Author), Poynter, Gavin (Author), Barney, Robert K. (Author), Girginov, Vassil (Author), Kaplanidou, Kyriaki (Author), Schantz, Otto (Author), Séguin, Benoit (Author), DaCosta, Lamartine (Author), Mallon, Bill (Author), Wallechinsky, David (Author), Miragaya, Ana (Author)
Published in Olympic idea nowadays : perceptions and insights, Barcelona: 2015, S. 31-150, Lit.