Media, sport, and consumer culture : the fan as consumer in television commercials
Gespeichert in:
| Deutscher übersetzter Titel: | Medien, Sport und Konsumentenkultur : der Fan als Konsument in der Fernsehwerbung |
|---|---|
| Autor: | Wenner, Lawrence A. |
| Erschienen in: | Routledge handbook of sport communication |
| Veröffentlicht: | London: Routledge (Verlag), 2013, S. 410-420, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Sammelwerksbeitrag |
| Medienart: | Gedruckte Ressource |
| Sprache: | Englisch |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201508006574 |
| Quelle: | BISp |
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PU201508006574 |
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db |
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Literatur |
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2015-08-24T17:15:09Z |
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2015-08-24T12:55:35Z |
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BISp |
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Sammelwerksbeitrag |
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PU201508006533 |
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PU201508006533 |
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Routledge handbook of sport communication |
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Routledge handbook of sport communication |
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PU201508006574 |
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Media, sport, and consumer culture : the fan as consumer in television commercials |
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1 |
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bispincollection |
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2013 |
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2013 |
| language |
eng |
| title |
Media, sport, and consumer culture : the fan as consumer in television commercials |
| spellingShingle |
Media, sport, and consumer culture : the fan as consumer in television commercials Fan Fernsehen Frau Geschlechterverhältnis Inhaltsanalyse Konsum Mann Marketing Mediensport Sportmanagement Stereotyp Werbung |
| title_sort |
media sport and consumer culture the fan as consumer in television commercials |
| title_short |
Media, sport, and consumer culture : the fan as consumer in television commercials |
| title_alt |
Medien, Sport und Konsumentenkultur : der Fan als Konsument in der Fernsehwerbung |
| title_alt_lang |
deu |
| media_type |
Gedruckte Ressource |
| city |
London |
| abstract |
This chapter considers sport communication as an integral part of consumer culture. A basic function of sport communication is that it facilitates sport being consumed and drives marketplace value.Thus, understanding how we communicate in and through a sport marketplace that is huge and expanding is important both to those who seek leverage in sport management and to scholars who wish to understand how sport exerts social and cultural influence. This chapter examines how understanding consumer culture has become foundational to understanding sport communication. The chapter is framed by a brief introduction to the study of consumer culture, some basic tensions in understanding the consumer and fan, and the importance of the consumer-fanship link in understanding sport communication’s promotional role. These considerations provide context for the body of the chapter that summarizes a recent series of studies examining the narrative characterization of consumption and the casting of sport consumer as fan in television advertising. Aus dem Text |
| abstract_lang |
eng |
| abstract_type |
abstract |
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Wenner, Lawrence A. |
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Wenner, Lawrence A. |
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Autor |
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|
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Wenner, Lawrence A. |
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|
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0/Autor/ 1/Autor/Wenner, Lawrence A./ |
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Routledge |
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Verlag |
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London |
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|
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I449 |
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Routledge |
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0/Verlag/ 1/Verlag/Routledge/ |
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0/Großbritannien/ 1/Großbritannien/England/ |
| topic |
Fan Fernsehen Frau Geschlechterverhältnis Inhaltsanalyse Konsum Mann Marketing Mediensport Sportmanagement Stereotyp Werbung |
| topic_facet |
Fan Fernsehen Frau Geschlechterverhältnis Inhaltsanalyse Konsum Mann Marketing Mediensport Sportmanagement Stereotyp Werbung |
| spelling |
Fan Fernsehen Frau Geschlechterverhältnis Inhaltsanalyse Konsum Mann Marketing Mediensport Sportmanagement Stereotyp Werbung advertising consumption content analysis fan gender relation man marketing media sport sport management stereotype television woman Fernsehprogramm Kabelfernsehen Diskriminierung, geschlechtliche Frauengymnastik Frauentraining Hausfrau Männerklasse Kapital Markt Merchandising Promoting Vermarktung Verkauf Leitung Stereotypie Sportwerbung Media, sport, and consumer culture : the fan as consumer in television commercials PU201508006574 201508006574 |
| topic_en |
advertising consumption content analysis fan gender relation man marketing media sport sport management stereotype television woman |
| topic_en_facet |
advertising consumption content analysis fan gender relation man marketing media sport sport management stereotype television woman |
| synonym |
Fernsehprogramm Kabelfernsehen Diskriminierung, geschlechtliche Frauengymnastik Frauentraining Hausfrau Männerklasse Kapital Markt Merchandising Promoting Vermarktung Verkauf Leitung Stereotypie Sportwerbung |
| container_title |
Routledge handbook of sport communication |
| container_start_page |
S. 410-420 |
| container_isbn |
9780203123485 |
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1 |
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BISp |
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1810304006630670336 |
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13,265258 |