TY  - COLL
AU  - Wenner, Lawrence A.
A2  - Wenner, Lawrence A.
DB  - BISp
DP  - BISp
KW  - Fan
KW  - Fernsehen
KW  - Frau
KW  - Geschlechterverhältnis
KW  - Inhaltsanalyse
KW  - Konsum
KW  - Mann
KW  - Marketing
KW  - Mediensport
KW  - Sportmanagement
KW  - Stereotyp
KW  - Werbung
LA  - eng
PB  - Routledge
CY  - London
TI  - Media, sport, and consumer culture : the fan as consumer in television commercials
TT  - Medien, Sport und Konsumentenkultur : der Fan als Konsument in der Fernsehwerbung
PY  - 2013
N2  - This chapter considers sport communication as an integral part of consumer culture. A basic function of sport communication is that it facilitates sport being consumed and drives marketplace value.Thus, understanding how we communicate in and through a sport marketplace that is huge and expanding is important both to those who seek leverage in sport management and to scholars who wish to understand how sport exerts social and cultural influence. This chapter examines how understanding consumer culture has become foundational to understanding sport communication. The chapter is framed by a brief introduction to the study of consumer culture, some basic tensions in understanding the consumer and fan, and the importance of the consumer-fanship link in understanding sport communication’s promotional role. These considerations provide context for the body of the chapter that summarizes a recent series of studies examining the narrative characterization of consumption and the casting of sport consumer as fan in television advertising.      Aus dem Text
SP  - S. 410-420
BT  - Routledge handbook of sport communication
M3  - Gedruckte Ressource
ID  - PU201508006574
ER  -