Media, sport, and consumer culture : the fan as consumer in television commercials

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Bibliographic Details
Title translated into German:Medien, Sport und Konsumentenkultur : der Fan als Konsument in der Fernsehwerbung
Author:Wenner, Lawrence A.
Published in:Routledge handbook of sport communication
Published:London: Routledge (Verlag), 2013, S. 410-420, Lit.
Format: Publications (Database SPOLIT)
Publication Type: Compilation article
Media type: Print resource
Language:English
Keywords:
fan
man
Online Access:
Identification number:PU201508006574
Source:BISp