A qualitative study investigating the conventional practices and preferences of Olympic Games sponsorship

von Séguin, Benoit (Autor) ...
Erschienen in Events im Sport : Marketing, Management, Finanzierung : Beiträge des 3. Deutschen Sportökonomie-Kongresses, Köln: 2004, S. 63-70, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Team sports brand management

von Bodet, Guillaume (Autor), ... Séguin, Benoit (Autor)
Erschienen in Managing sports teams : economics, strategy and practice, Cham: Springer International Publishing (Verlag), 2021, S. 141-159, Lit.

Ambush marketing

von Séguin, Benoit (Autor), ... Ellis, Dana (Autor)
Erschienen in Routledge handbook of sport management, London: Routledge (Verlag), 2012, S. 311-323, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

von Parent, Milena M. (Autor), ... Séguin, Benoit (Autor)
Erschienen in European sport management quarterly, 7 (2007), 2, S. 187-212, Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010

Extending the Olympic brand into new territories : the case of the Youth Olympic Games

von Séguin, Benoit (Autor), ... Ferrand, Alain (Autor), Chappelet, Jean-Loup (Autor)
Erschienen in The Youth Olympic Games, London, Hoboken: Routledge (Verlag), Taylor & Francis (Verlag), 2014, S. 177-196, Lit.

Profiling major sport event visitors : the 2002 Commonwealth Games

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor), O'Reilly, Norm (Autor)
Erschienen in Journal of sport & tourism, 12 (2007), 1, S. 5-23, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

How to win a bid for major sporting events? : a stakeholder analysis of the 2018 Olympic Winter Games French bid

von Hautbois, Christopher (Autor), ... Parent, Milena M. (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 15 (2012), 3, S. 263-275, Lit.

Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships

von Parent, Milena M. (Autor), ... Olver, Denise (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 167-184, Lit.

Branding a professional sport team that reenters the same marketplace : stakeholders’ perspectives

von Rodrigue, François (Autor), ... Abeza, Gashaw (Autor), Séguin, Benoit (Autor), MacIntosh, Eric (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A.

The role of mega-sports event interest in sponsorship and ambush marketing attitudes

von MacIntosh, Eric (Autor), ... Nadeau, John (Autor), Séguin, Benoit (Autor), O'Reilly, Norm (Autor), Bradish, Cheri L. (Autor), Legg, David (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.