Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing

von Séguin, Benoit (Autor) ...
Erschienen in Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport, Wiesbaden: Springer Gabler (Verlag), 2014, S. 295-315, Lit.

Framing ambush marketing as a legal issue : an Olympic perspective

von Ellis, Dana (Autor), ... Scassa, Teresa (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 297-308, Lit.

Determinants of sport participation among Canadian adolescents

von Berger, Ida E. (Autor), ... O’Reilly, Norman (Autor), Parent, Milena M. (Autor), Séguin, Benoit (Autor), Hernandez, Tony (Autor)
Erschienen in Sport management review, 11 (2008), 3 (Sport Development. Systems, Policies and Pathways), S. 277-307, Lit.

Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation

von O’Reilly, Norm (Autor), ... Berger, Ida E. (Autor), Hernandez, Tony (Autor), Parent, Milena M. (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 18 (2015), 2, S. 291-307, Lit.