Einleitung

In 2002, Scottish women curlers won Britain’s first Winter Olympic gold medal since 1984, when Torvill and Dean won gold in Sarajevo. This gold in Salt Lake City, USA was followed by a further gold in the Curling World Champion ships in Bismarck, Canada. These successes generated a substantial amount of media coverage and public interest in the sport across the United Kingdom, and particularly in Scotland.
The media coverage suggested that there had been an increase in interest and participation in curling as a direct result of the success at the Winter Olympics and World Championships . Anecdotal evidence suggested that people with no previous experience of curling sought to find out more about the sport and expressed an interest in taking part in curling. Furthermore, newspapers reported that bookings from businesses for corporate days out had also increased.