Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012
Gespeichert in:
| Deutscher übersetzter Titel: | Motivation, Zufriedenheit und Verhaltensabsichten : die Segmentierung der jugendlichen Teilnehmer am Interamnia World Cup 2012 |
|---|---|
| Autor: | Prayag, Girish; Grivel, Elsa |
| Erschienen in: | Sport marketing quarterly |
| Veröffentlicht: | 23 (2014), 3 (Marketing sport event tourism), S. 148-160, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Zeitschriftenartikel |
| Medienart: | Gedruckte Ressource |
| Sprache: | Englisch |
| ISSN: | 1061-6934, 1557-2528 |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201502001631 |
| Quelle: | BISp |
| id |
PU201502001631 |
|---|---|
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db |
| format |
Literatur |
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2015-02-23T16:54:50Z |
| first_indexed |
2015-02-23T16:41:25Z |
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BISp |
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Zeitschriftenartikel |
| hierarchy_top_id |
JO00000001377 |
| hierarchy_parent_id |
JOI201400030001377 |
| hierarchy_top_title |
Sport marketing quarterly |
| hierarchy_parent_title |
Sport marketing quarterly, 2014, 3 |
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PU201502001631 |
| is_hierarchy_title |
Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012 |
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0148 |
| recordtype |
bisparticle |
| publishDate |
2014 |
| publishDate_facet |
2014 |
| language |
eng |
| title |
Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012 |
| spellingShingle |
Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012 Clusteranalyse Handballspiel Jugendlicher Marketing Motivation Sportler Sportmanagement Sportveranstaltung Tourismus Zufriedenheit |
| title_sort |
motivation satisfaction and behavioral intentions segmenting youth participants at the interamnia world cup 2012 |
| title_short |
Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012 |
| title_alt |
Motivation, Zufriedenheit und Verhaltensabsichten : die Segmentierung der jugendlichen Teilnehmer am Interamnia World Cup 2012 |
| title_alt_lang |
deu |
| media_type |
Gedruckte Ressource |
| city |
Morgantown (West Virg.) |
| abstract |
The present study is aimed at segmenting participants’ motivation for attending the Interamnia World Cup (IWC) in 2012 and identifying whether motivational profiles differ by demographics and post-consumption behaviors. The IWC is an annual event hosted by the city of Teramo-Italy and is aimed at young participants interested in the sport of handball. Based on a sample of international sport tourists (n = 242), the study uncovers four clusters of participants (Indifferent, Enthusiast, Socializer, and Competitive). The results confirm that the youth segment of sport tourists is not homogeneous on motives to attend a sporting event. The four identified segments differ by socio-demographics, overall satisfaction, revisit, and recommend intentions. Implications for attracting participants to IWC and marketing of youth sporting events in general are suggested. Verf.-Referat |
| abstract_lang |
eng |
| abstract_type |
author |
| author2 |
Prayag, Girish Grivel, Elsa |
| author_facet |
Prayag, Girish Grivel, Elsa |
| author2-role |
Autor Autor |
| author2-authorityid |
|
| author_author_facet |
Prayag, Girish Grivel, Elsa |
| author2-synonym |
|
| author2_hierarchy_facet |
0/Autor/ 1/Autor/Prayag, Girish/ 0/Autor/ 1/Autor/Grivel, Elsa/ |
| issn |
1061-6934 1557-2528 |
| spelling |
1061-6934 1557-2528 1180282-0 Clusteranalyse Handballspiel Jugendlicher Marketing Motivation Sportler Sportmanagement Sportveranstaltung Tourismus Zufriedenheit adolescent athlete cluster analysis marketing motivation satisfaction sport management sport meeting team handball tourism Hallenhandballspiel Handballspieler Handballspielerin Handballtraining Schockwurf Knickwurf Schiedsrichterball Adoleszenz Jugendalter Jugendspieler Jugendtrainer Kapital Markt Merchandising Promoting Vermarktung Verkauf Motivationslage Motivationsprozess Athlet Profisportler Leitung Veranstaltung Sportereignis Fremdenverkehr Reisen Touristik sportsman sport event Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012 PU201502001631 201502001631 |
| zdb |
1180282-0 |
| location_hierarchy_facet |
0/USA/ 1/USA/West Virginia/ |
| topic |
Clusteranalyse Handballspiel Jugendlicher Marketing Motivation Sportler Sportmanagement Sportveranstaltung Tourismus Zufriedenheit |
| topic_facet |
Clusteranalyse Handballspiel Jugendlicher Marketing Motivation Sportler Sportmanagement Sportveranstaltung Tourismus Zufriedenheit |
| topic_en |
adolescent athlete cluster analysis marketing motivation satisfaction sport management sport meeting team handball tourism |
| topic_en_facet |
adolescent athlete cluster analysis marketing motivation satisfaction sport management sport meeting team handball tourism |
| synonym |
Hallenhandballspiel Handballspieler Handballspielerin Handballtraining Schockwurf Knickwurf Schiedsrichterball Adoleszenz Jugendalter Jugendspieler Jugendtrainer Kapital Markt Merchandising Promoting Vermarktung Verkauf Motivationslage Motivationsprozess Athlet Profisportler Leitung Veranstaltung Sportereignis Fremdenverkehr Reisen Touristik |
| synonym_en |
sportsman sport event |
| journal_facet |
Sport marketing quarterly |
| container_title |
Sport marketing quarterly |
| container_volume |
23 |
| container_issue |
3 |
| container_start_page |
S. 148-160 |
| container_special_issue |
Marketing sport event tourism |
| has_references |
1 |
| institution |
BISp |
| journal_fac |
JO00000001377 |
| journal_year |
2014 |
| journal_issue |
3 |
| _version_ |
1810304067464855552 |
| score |
13,263318 |