TY  - JOUR
AU  - Prayag, Girish
A2  - Prayag, Girish
A2  - Grivel, Elsa
DB  - BISp
DP  - BISp
KW  - Clusteranalyse
KW  - Handballspiel
KW  - Jugendlicher
KW  - Marketing
KW  - Motivation
KW  - Sportler
KW  - Sportmanagement
KW  - Sportveranstaltung
KW  - Tourismus
KW  - Zufriedenheit
LA  - eng
TI  - Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012
TT  - Motivation, Zufriedenheit und Verhaltensabsichten : die Segmentierung der jugendlichen Teilnehmer am Interamnia World Cup 2012
PY  - 2014
N2  - The present study is aimed at segmenting participants’ motivation for attending the Interamnia World Cup (IWC) in 2012 and identifying whether motivational profiles differ by demographics and post-consumption behaviors. The IWC is an annual event hosted by the city of Teramo-Italy and is aimed at young participants interested in the sport of handball. Based on a sample of international sport tourists (n = 242), the study uncovers four clusters of participants (Indifferent, Enthusiast, Socializer, and Competitive). The results confirm that the youth segment of sport tourists is not homogeneous on motives to attend a sporting event. The four identified segments differ by socio-demographics, overall satisfaction, revisit, and recommend intentions. Implications for attracting participants to IWC and marketing of youth sporting events in general are suggested.    Verf.-Referat
SP  - S. 148-160
SN  - 1061-6934
JO  - Sport marketing quarterly
IS  - 3
VL  - 23
M3  - Gedruckte Ressource
ID  - PU201502001631
ER  -