Abstract des Autors

Competitiveness is a comprehensive evaluation criterion of modern professionals which is determined by the specialist’s personal quality and the quality of his professional activity. Its level depends on the degree of conformity of personal qualities and professional knowledge, skills and abilities of a particular specialist with objective requirements to professional activity and socio-economic conditions. In order to provide training of competitive graduates universities should have a clear idea of the final result: of both external features and characteristics of a competitive personality, and of the internal determinants of its formation. The purpose of the study was to describe the image of the specialist in the sphere of physical culture and sport, who is in demand in the labor market due to his competitiveness. Such a generalized image of the specialist of the sphere of physical culture and sport was obtained as a result of the study. In the period of employment the specialist receives a job offer (often several offers), either before he even starts searching himself or while searching. Young professionals - graduates of universities - receive job offers after graduation. The reasons for the offers are positive professional reputation of the specialist, good rating and appreciation of his work by the employers. Or employers choose the applicant after the interview, supported by a sufficiently high rating of professionalism of the specialist by competent members of the professional community. Verf.-Referat