Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Team sports brand management

von Bodet, Guillaume (Autor), ... Séguin, Benoit (Autor)
Erschienen in Managing sports teams : economics, strategy and practice, Cham: Springer International Publishing (Verlag), 2021, S. 141-159, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

von Parent, Milena M. (Autor), ... Séguin, Benoit (Autor)
Erschienen in European sport management quarterly, 7 (2007), 2, S. 187-212, Lit.

Framing ambush marketing as a legal issue : an Olympic perspective

von Ellis, Dana (Autor), ... Scassa, Teresa (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 297-308, Lit.

Profiling major sport event visitors : the 2002 Commonwealth Games

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor), O'Reilly, Norm (Autor)
Erschienen in Journal of sport & tourism, 12 (2007), 1, S. 5-23, Lit.

How to win a bid for major sporting events? : a stakeholder analysis of the 2018 Olympic Winter Games French bid

von Hautbois, Christopher (Autor), ... Parent, Milena M. (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 15 (2012), 3, S. 263-275, Lit.

Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships

von Parent, Milena M. (Autor), ... Olver, Denise (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 167-184, Lit.

Branding a professional sport team that reenters the same marketplace : stakeholders’ perspectives

von Rodrigue, François (Autor), ... Abeza, Gashaw (Autor), Séguin, Benoit (Autor), MacIntosh, Eric (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A.

Determinants of sport participation among Canadian adolescents

von Berger, Ida E. (Autor), ... O’Reilly, Norman (Autor), Parent, Milena M. (Autor), Séguin, Benoit (Autor), Hernandez, Tony (Autor)
Erschienen in Sport management review, 11 (2008), 3 (Sport Development. Systems, Policies and Pathways), S. 277-307, Lit.

Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation

von O’Reilly, Norm (Autor), ... Berger, Ida E. (Autor), Hernandez, Tony (Autor), Parent, Milena M. (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 18 (2015), 2, S. 291-307, Lit.

Brand governance practices in Canadian national sport organizations : an exploratory study

von Taks, Marijke (Autor), ... Séguin, Benoit (Autor), Naraine, Michael L. (Autor), Thompson, Ashley (Autor), Parent, Milena M. (Autor), Hoye, Russell (Autor)
Erschienen in European sport management quarterly, 20 (2020), 1 (Brand research in sport management), S. 10-29, Lit.