Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Olympic marketing and sponsorship benchmarks : Sydney 2000

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor)
Erschienen in Olympischer Dreiklang : Werte – Geschichte – Zeitgeist, Kassel: Agon-Sportverl. (Verlag), 2004, S. 333-353, Lit.

Factors that led to the drowning of a world championship organizing committee : a stakeholder approach

von Parent, Milena M. (Autor), ... Séguin, Benoit (Autor)
Erschienen in European sport management quarterly, 7 (2007), 2, S. 187-212, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.