Strategy deployment of high-technology companies entering the consumer sports electronic market

von Giannakis, Alexandros (Autor), ... Stricker, Claude (Autor), Kotrotsios, Giorgos (Autor)
Erschienen in The engineering of sport 6. Volume 3: Developments for innovations : Proceedings of the ISEA 2006 - Munich, Germany, New York (N.Y.): Springer (Verlag), 2006, S. 23-28, Lit.