The role of mega-sports event interest in sponsorship and ambush marketing attitudes

von MacIntosh, Eric (Autor), ... Nadeau, John (Autor), Séguin, Benoit (Autor), O'Reilly, Norm (Autor), Bradish, Cheri L. (Autor), Legg, David (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 43-52, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.

Vancouver 2010

von Séguin, Benoit (Leiter), ... O'Reilly, Norm (Leiter)
University of Ottawa / Faculty of Health Sciences / School of Human Kinetics
Projektlaufzeit: 05/2009-05/2010