Standardisierte Messung und Bewertung von Sportsponsoring

von Breuer, Christoph (Leiter) ...
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
Projektlaufzeit: 04/2009-12/2010

Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Data in Brief, 2021, 38, Art.-ID 107281, [6 S.], Lit.

Situation und Entwicklung der Fußballvereine in Deutschland 2020 : Sonderauswertung des Sportentwicklungsberichts 2020-2022

von Breuer, Christoph (Autor), ... Feiler, Svenja (Autor), Rossi, Lea (Autor) Köln: 2021, 44 S., Lit.

Socio-economic and demographic perspectives on physical activity and exercise

von Breuer, Christoph (Autor), ... Dallmeyer, Sören (Autor), Orlowski, Johannes Sebastian (Autor)
Erschienen in Horizon 2030 : the future of the health and fitness sector, Brüssel, ‘s-Hertogenbosch: BlackBoxPublishers (Verlag), 2020, S. 88-103, Lit.

Pferdesportvereine und Pferdebetriebe in Deutschland im Jahr 2020 : Sportentwicklungsbericht Pferdesport 2020

von Breuer, Christoph (Autor), ... Feiler, Svenja (Autor), Rossi, Lea (Autor) Köln: 2020, 142 S., Lit.

Perceived threats through COVID-19 and the role of organizational capacity : findings from non-profit sports clubs

von Feiler, Svenja (Autor), ... Breuer, Christoph (Autor)
Erschienen in Sustainability, 13 (2021), 12 (Recovery and Sustainability of the Sport Sector during the COVID-19 Pandemic), Art.-ID 6937, [24 S.], Lit.

The gender earnings gap among elite athletes in semi-professional sports

von Wicker, Pamela (Autor), ... Breuer, Christoph (Autor), Dallmeyer, Sören (Autor)
Erschienen in Managing sport and leisure, 28 (2023), 6, S. 583-600, Lit.

Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Journal of business research, 2021, 133, S. 309-316, Lit.

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 3/4, S. 190-208, Lit.

Professional clubs as platforms in multi-sided markets in times of COVID-19 : the role of spectators and atmosphere in live football

von Herold, Elisa (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Sustainability, 13 (2021), 4 (Recovery and Sustainability of the Sport Sector during the COVID-19 Pandemic), Art.-ID 2312, [16 S.], Lit.

Sponsor message processing in live broadcasts : a pilot study on the role of game outcome uncertainty and emotions

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Boronczyk, Felix (Autor)
Erschienen in Psychology & marketing, 38 (2021), 5, S. 896-907, Lit.

Consumer profiles of women’s football spectators

von Hallmann, Kirstin (Autor), ... Giel, Thomas (Autor), Beermann, Simon (Autor), Herold, Elisa (Autor), Breuer, Christoph (Autor)
Erschienen in Soccer and society, 23 (2022), 8 (Football, Racism(s) and Digital Media), S. 1010-1024, Lit.

Integrity of sport at risk? : an analysis of match-fixing behaviour and the determinants of voluntary referees’ retention and satisfaction

von Giel, Thomas (Autor), ... Breuer, Christoph (Gutachter), Uhrich, Sebastian (Gutachter) Köln: 2022, 62 S., Lit.

Economic perspectives of physical activity and exercise

von Breuer, Christoph (Autor), ... Dallmeyer, Sören (Autor)
Erschienen in Horizon 2030 : the future of the health and fitness sector, Brüssel, ‘s-Hertogenbosch: BlackBoxPublishers (Verlag), 2020, S. 68-87, Lit.

Personen im Fußballvereinskontext in Deutschland: SchiedsrichterInnen und Vereinsmitglieder : Sonderauswertung des Sportentwicklungsberichts für Deutschland 2020-2022

von Breuer, Christoph (Autor), ... Feiler, Svenja (Autor), Rossi, Lea (Autor) Köln: 2021, 47 S., Lit.

The silence of the fans: the impact of restricted crowds on the margin of victory in the NBA

von Steinfeldt, Henry (Autor), ... Dallmeyer, Sören (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of sport finance, 17 (2022), 3, S. 165–177, Lit.

The perceived financial situation of nonprofit sports clubs explained by objective financial measures

von Feiler, Svenja (Autor), ... Coates, Dennis (Autor), Wicker, Pamela (Autor), Breuer, Christoph (Autor)
Erschienen in Sport management review, 26 (2023), 4, S. 607-627, Lit.

The influence of sports celebrity endorsers on consumer’s purchase intentions

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Gutachter), Uhrich, Sebastian (Gutachter) Köln: 2022, 31 S., Lit.

Coaches and trainers in sports clubs in Germany : Sport Development Report for Germany 2017/2018. Part 2

von Breuer, Christoph (Autor), ... Feiler, Svenja (Autor) Bonn: Sportverl. Strauß (Verlag), 2020, 150 S., Lit.

Board members in sports clubs in Germany : Sport Development Report for Germany 2017/2018. Part 3

von Breuer, Christoph (Autor), ... Feiler, Svenja (Autor) Bonn: Sportverl. Strauß (Verlag), 2020, 124 S., Lit.