Professional athlete responses to new product development : a dialectic

von Fujak, Hunter (Autor), ... Ewing, Michael T. (Autor), Newton, Joshua (Autor), Altschwager, Teagan (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing understanding of individual-level brand management in sport), S. 1666-1687, Lit.

The personal is professional : exploring romantic relationship within the socioecology of an athlete brand

von Bredikhina, Nataliya (Autor), ... Sveinson, Katherine (Autor), Taylor, Elizabeth (Autor), Heffernan, Caroline (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing understanding of individual-level brand management in sport), S. 1688-1707, Lit.

Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen

von Mogaji, Emmanuel (Autor), ... Nguyen, Nguyen Phong (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing understanding of individual-level brand management in sport), S. 1708-1731, Lit.

Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy

von Noh, Yeayoung (Autor), ... Ahn, Na Young (Autor), Anderson, Aaron J. (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing understanding of individual-level brand management in sport), S. 1732-1758, Lit.

Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to ‘little fresh meat’ in NBA advertisements

von Wang, Yong (Autor), ... Mao, Luke L. (Autor), Smith, Allison B. (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing Understanding of Individual-Level Brand Management in Sport), S. 1759-1780, Lit.

Social impact of events : advancing insights on social impact scales

von Oshimi, Daichi (Autor), ... Taks, Marijke (Autor), Agha, Nola (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing Understanding of Individual-Level Brand Management in Sport), S. 1843-1862, Lit.

Self-expression through sport participation : exploring participant desired self-image

von Wang, Jerred Junqi (Autor), ... Wann, Daniel L. (Autor), Lu, Zhenqiu (Autor), Zhang, James J. (Autor)
Erschienen in European sport management quarterly, 18 (2018), 5, S. 583-606, Lit.

Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors’ buying center

von Schönberner, Jan (Autor), ... Woratschek, Herbert (Autor), Buser, Markus (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 293-312, Lit.

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs’ online social media channels

von Weimar, Daniel (Autor), ... Holthoff, Lisa Carola (Autor), Biscaia, Rui (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 335-357, Lit.

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

von Kunkel, Thilo (Autor), ... Doyle, Jason (Autor), Na, Sangwon (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 358-378, Lit.

To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand

von Mogaji, Emmanuel (Autor), ... Badejo, Foluké Abigail (Autor), Charles, Simone (Autor), Millisits, Jacqueline (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 379-397, Lit.

You’ll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers’ responses to new sport leagues across different types of media

von Behrens, Anton (Autor), ... Uhrich, Sebastian (Autor)
Erschienen in European sport management quarterly, 22 (2022), 1 (Sport and COVID-19: Impact and Challenges for the Future: Volume 2), S. 120-138, Lit.

How value is disrupted in football fandom, and how fans respond

von Tinson, Julie (Autor), ... Sinclair, Gary (Autor), Gordon, Ross (Autor)
Erschienen in European sport management quarterly, 23 (2023), 2, S. 411-428, Lit.

Sport scandal and fan response : the importance of ambi-fans

von Sun, Wanting (Autor), ... Chien, P. Monica (Autor), Weeks, Clinton S. (Autor)
Erschienen in European sport management quarterly, 23 (2023), 3, S. 700-721, Lit.

The scarlet letter : impacts of moral emotions and attribution type on athlete stigmatization

von Lee, Joon Sung (Autor), ... Kim, Daehwan (Autor), Jang, Wonseok (Autor), Jun, Soobum (Autor)
Erschienen in European sport management quarterly, 23 (2023), 1 (Environmental sustainability matters in sport), S. 148-166, Lit.

Whose side are we on? : balancing economic interests with social concerns through a service-thinking approach

von Cockayne, David (Autor) ...
Erschienen in European sport management quarterly, 21 (2021), 1, S. 1-19, Lit.