Zur Entwicklung des Sportmarkts in einer alternden Gesellschaft

von Breuer, Christoph (Autor) ...
Erschienen in Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses, Köln: 2005, S. 29-41, Lit.

Handbuch Sportmanagement

von Breuer, Christoph (Hrsg.), ... Thiel, Ansgar (Hrsg.) Schorndorf: Hofmann (Verlag), 2005, 366 S., Lit.

Sportmanagement – eine Einführung

von Breuer, Christoph (Autor), ... Thiel, Ansgar (Autor)
Erschienen in Handbuch Sportmanagement, Münster: Hofmann (Verlag), 2005, S. 8-13, Lit.

Trendsport : Modelle, Orientierungen, und Konsequenzen

von Breuer, Christoph (Hrsg.), ... Michels, Harald (Hrsg.) Aachen: Meyer & Meyer (Verlag), 2003, 130 S., Lit.

Brand-related feelings and sponsor attitude formation

von Boronczyk, Felix (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 21 (2020), 3, S. 513-526, Lit.

Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts

von Herold, Elisa (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 37 (2022), 4, S. 290-301, Lit.

Handbuch Sportmanagement

von Breuer, Christoph (Hrsg.), ... Thiel, Ansgar (Hrsg.) Schorndorf: Hofmann (Verlag), 2009, 374 S., Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applying neuroscience to business practice, Hershey (Penn.): IGI Global (Verlag), 2017, S. 1-17, Lit.

Assessing consumer reactions with neuroscientific measurements

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Applications of neuroscience : breakthroughs in research and practice, Hershey (Penn.): 2018, S. 337-349, Lit.

Focus on brand choice: assessing the behavioral response to sponsorship-linked communication

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 32 (2018), 6, S. 531-541, Lit.

The company you keep : brand image transfer in concurrent event sponsorship

von Boronczyk, Felix (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of business research, 2021, 124, S. 739-747, Lit.

Digital technology and sport sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Critical issues in global sport management, New York (N.Y.): Routledge (Verlag), 2017, S. 266-277, Lit.

Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Strategies in sports marketing : technologies and emerging trends, Hershey (Penn.): IGI Global (Verlag), 2014, S. 238-254, Lit.

The impact of color and animation on the sports viewers‘ attention for televised sponsorship signage

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Journal of sport management, 29 (2016), 2, S. 170-183, Lit.

Computing the impact of sponsor signage exposure within sports broadcasts

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Routledge handbook of sports marketing, London: Routledge (Verlag), Taylor & Francis (Verlag), 2016, S. 71-79, Lit.

What factors determine the fans’ willingness to pay for Bundesliga tickets? : an analysis of ticket sales in the secondary market using data from ebay.de

von Kemper, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 3, S. 142-158, Lit.

Memorization of sport sponsorship activities : the case of the German Bundesliga

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Sport, business and management, 1 (2011), 3, S. 284-293, Lit.

Assessing the drivers of sport sponsor identification : findings from an empirical lab study

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Thunderbird international business review, 53 (2011), 6, S. 739-746, Lit.

The viewer's reception and processing of sponsorship information in sport telecasts

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor)
Erschienen in Journal of sport management, 26 (2012), 6, S. 521-531, Lit.

The demand for sports and recreational services : empirical evidence from Germany

von Pawlowski, Tim (Autor), ... Breuer, Christoph (Autor)
Erschienen in European sport management quarterly, 11 (2011), 1, S. 5-34, Lit.