Zusammenfassung

Abstract This study aims to research the opinions of students attending the School of Physical Education and Sports at Atatürk University and Marmara University with respect to the universities’ corporate image. The questionnaire which was developed by Örer (2006) with additions introduced by Kaya (2013) was used to acquire data about corporate image amongst universities. The SPSS 16 statistical packet program was used to evaluate the data. During the research, analysis of frequency was used to define demographical features, the t-test to define the difference between corporate images depending on universities and gender, one way analysis of variance (Anova) to define differing empathy levels depending on age, grades and departments, and the Tukey test was applied in order to establish which group causes the dissimilarity. The research indicates that there are meaningful dissimilarities in sub-dimension of service (p=,000) communication (p=,000), belonging (p=,012), satisfaction (p=,000) and management perspective (p=,000). On the other hand there is no meaningful dissimilarity in support sub-dimension (p=,168). (p<0,05)