Zusammenfassung

This article describes the lifestyle promotion at a workplace, in connection with corporate motivation system. The key idea is creating an organisational environment based on lifestyle promotion of employees. The authors suggest a new approach to motivation programs for companies which try to motivate and stimulate managers according to new trends in management theory. The model of a motivational system, which is presented in a case study, is based on demand of selected companies and actual offer of external programmes in the field of health and lifestyle promotion. The article reacts to new aspects of spontaneous behaviour of market subjects, motivated by increasing prosperity on the one hand and health aspects, lifestyle and sustainable development on the other hand.