Communications Handbook : #BEACTIVE 23-30 September ; 5 years European Week of Sport

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Deutscher übersetzter Titel:Handbuch zur Kommunikation : #BEACTIVE 23.-30. September ; 5 Jahre Europäische Woche des Sports
Autor:o.A.
Veröffentlicht:Brüssel 2019
Herausgeber:Europäische Kommission
Format: Internetquelle (Fachinfoführer Sport)
Medienart: Elektronische Ressource (online)
Dokumententyp: Handbuch
Dateiformat:pdf
Organisationstyp:Parteien und politische Organisationen
Umfang:16 S.
Teil von:https://ec.europa.eu/
Sprache:Englisch
Schlagworte:
Online Zugang:
Erfassungsnummer:WE020200600041
Quelle:BISp

Abstract des Autors

The European Week of Sport is an initiative of the European Commission to promote sport and physical activity across Europe – to #BeActive. Sport and physical activity contribute substantially to the health and wellbeing of European citizens, however the level of physical activity in Europe is currently stagnatin g and even declining in some countries. The European Week of Sport is a joint response to this challenge as well as a call for action. This year’s edition is also a milestone as it marks the 5th anniversary of the European Week of Sport. The #BeActive campaign was officially launched on 23 June (International Olympic Day) and will promote the #BeActive message all year long. The highlight of the campaign will be the Week itself, which runs from 23 to 30 September. The Official Opening of the 2019 European Week of Sport will take place in Espoo, Finland, on 23 September and will feature high level speakers and delegates from the world of politics and sport.
The Communications Handbook contains campaign objectives, target audience, key hooks, messaging, social media and much more.