TY  - JOUR
AU  - Cialdini, Robert B.
A2  - Cialdini, Robert B.
A2  - Borden, Richard J.
A2  - Thorne, Avril
A2  - Walker, Marcus Randall
A2  - Freeman, Stephen
A2  - Sloan, Lloyd Reynolds
DB  - BISp
DP  - BISp
KW  - Beeinflussung
KW  - Erfolg
KW  - Fremdbild
KW  - Instrumentalisierung
KW  - Persönlichkeitspsychologie
KW  - Persönlichkeitsstruktur
KW  - Selbstbild
KW  - Sozialpsychologie
KW  - Sportsoziologie
KW  - Öffentlichkeit
LA  - eng
TI  - Basking in reflected glory : three (football) field studies
PY  - 1976
N2  - The tendency to "bask in reflected glory" (BIRG) by publicly announcing one's associations with successful others was investigated in three field experiments. All three studies showed this effect to occur even though the person striving to bask in the glory of a successful source was not involved in the cause of the source's success. Experiment 1 demonstrated the BIRG phenomenon by showing a greater tendency for university students to wear schoolidentifying apparel after their school's football team had been victorious than nonvictorious. Experiments 2 and 3 replicated this effect by showing that students used the pronoun tee more when describing a victory than a nonvktory of their school's football team. A model was developed asserting that the BIRG response represents an attempt to enhance one's public image. Experiments 2 and 3 indicated, in support of this assertion, that the tendency to proclaim a connection with a positive source was strongest when one's public image was threatened.
L2  - http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.322.6919&rep=rep1&type=pdf
SP  - S. 366-375
SN  - 0022-3514
JO  - Journal of personality and social psychology
IS  - 3
VL  - 34
M3  - Gedruckte Ressource
M3  - Elektronische Ressource (online)
ID  - PU201908005577
ER  -