Understanding the biggest show in media : what the Olympic Games communicates to the world
Gespeichert in:
| Deutscher übersetzter Titel: | Einsichten zur größtn Medienshow : was die Olympischen Spiele der Welt kommunizieren |
|---|---|
| Autor: | Billings, Andrew C.; Brown, Natalie |
| Erschienen in: | Routledge handbook of sport communication |
| Veröffentlicht: | London: Routledge (Verlag), 2013, S. 155-164, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Sammelwerksbeitrag |
| Medienart: | Gedruckte Ressource |
| Sprache: | Englisch |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201508006549 |
| Quelle: | BISp |
Abstract
In a variety of ways, the Olympics represents the most epic scope of all: billions of people watching among virtually every nation, over 200 different nations competing, and 17 consecutive days in which the Olympic telecast dominates all media coverage: often morning, afternoon, evening, and late-night. This chapter will provide the broad strokes of Olympic media coverage by outlining (a) Olympic production tendencies, (b) Olympic media content trends, (c) Olympic effects research findings, and (d) paths for better understanding of what the Olympics communicates to the world. Aus dem Text