Abstract

The study involved the determination of attitudes toward gender (stereotypes and subjective meanings) in a group of women, who underwent corrective plastic surgery to change their body’s proportions in a private clinic in Prague. These operations are used as a way to change bodily proportions and weight. And for this reason, the authors also tracked other resources available to affect proportions of body. The research sample was made up of 35 middle-class women (based on income), who worked and lived long-term in Prague. Results of the research have shown that the sample embodied masculine characteristics, which are related to productivity, entrepreneurialism and efficiency. Conception of their own gender characteristics are also in accord with conception of man in population. But the authors could resume these gender characteristics as ideal or real yet. It can be said that an active lifestyle (exercise) in order to impact physical proportions was generally lacking in this group. They prefer passive way to fix their body’s proportions. The authors could admit reason for that is lack of time, because these women are very busy. But the authors found out more masculine women preferred sport activities rather than more feminine women in the research sample. Considering the increasing popularity of this type of operation, it is advisable to continue with similar studies, even though they present certain challenges in terms of protecting the privacy and comfort of the clients of this private clinic. Verf.-Referat (geändert)