Protecting and exploiting sports image rights
Gespeichert in:
| Deutscher übersetzter Titel: | Schutz und Ausbeutung von Sportimagerechten |
|---|---|
| Autor: | Blackshaw, Ian |
| Erschienen in: | The international sports law journal |
| Veröffentlicht: | 2005, 3-4, S. 42-45, Lit. |
| Format: | Literatur (SPOLIT) |
| Publikationstyp: | Zeitschriftenartikel |
| Medienart: | Elektronische Ressource (online) Gedruckte Ressource |
| Sprache: | Englisch |
| ISSN: | 1567-7559 |
| Schlagworte: | |
| Online Zugang: | |
| Erfassungsnummer: | PU201101000617 |
| Quelle: | BISp |
Abstract des Autors
We live in an age in which image rules and perception is paramount. And this is not limited to celebrities, who are anxious to project their persona, and thus maintain their celebrity status and popularity and, in turn, their marketability. But the phenomenon also extends to companies and their products, which, if they are to be successful in
our consuming and materialistic society, also need to convey a positive image in order to command the attention of customers and increase sales. This is all down to branding, whose importance nowadays cannot be over emphasised and has been likened by Peter York, the style guru, to a kind of new religion. Verf.-Referat