The influence of new team entry upon brand switching in the J-League

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Deutscher übersetzter Titel:Der Einfluss von neuen Mannschaften auf die Wechsel von Marken in der japanischen Profifussball-Liga
Autor:Harada, Munehiko; Matsuoka, Hirotaka
Erschienen in:Sport marketing quarterly
Veröffentlicht:8 (1999), 3, S. 21-30, Lit.
Format: Literatur (SPOLIT)
Publikationstyp: Zeitschriftenartikel
Medienart: Gedruckte Ressource
Sprache:Englisch
ISSN:1061-6934, 1557-2528
Schlagworte:
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Erfassungsnummer:PU199912405210
Quelle:BISp
id PU199912405210
bisp-collection db
format Literatur
last_indexed 2004-06-15T19:18:30Z
first_indexed 2001-07-24T13:52:44Z
publication_source BISp
subformat Zeitschriftenartikel
hierarchy_top_id JO00000001377
hierarchy_parent_id JOI199900030001377
hierarchy_top_title Sport marketing quarterly
hierarchy_parent_title Sport marketing quarterly, 1999, 3
is_hierarchy_id PU199912405210
is_hierarchy_title The influence of new team entry upon brand switching in the J-League
hierarchy_sequence 0021
recordtype bisparticle
publishDate 1999
publishDate_facet 1999
language eng
title The influence of new team entry upon brand switching in the J-League
spellingShingle The influence of new team entry upon brand switching in the J-League
Fußballspiel
Identifikation
Liga
Mannschaft
Marketing
Profisport
Sportartikelindustrie
Sportmanagement
Sportökonomie
Werbung
Wirtschaft
title_sort the influence of new team entry upon brand switching in the jleague
title_short The influence of new team entry upon brand switching in the J-League
title_alt Der Einfluss von neuen Mannschaften auf die Wechsel von Marken in der japanischen Profifussball-Liga
title_alt_lang deu
media_type Gedruckte Ressource
city Morgantown (West Virg.)
abstract The present study (a) explored how brand switching occurs among professional soccer fans under the situation of a new team entry and (b) examined the relationship between brand switching and team identification. This study focused on the behavior of spectators at sampled games held at the home stadiums of the three J-League (Japan Professional Football League) and JFL (Japan Football League) teams located in hometowns in the same region, the Kansai area in Japan. This study chronologically followed changes in the fan behavior during the 1994 and 1995 seasons. A total of two surveys were conducted in the 1994 and 1995 seasons. The numbers of effective respondents were 1,414 (recovery ratio of 99 percent) in the 1994 survey and 2,844 (recovery ratio of 98,5 percent) in the 1995 survey. Analyses were conducted for only those who answered 'Yes' to the question 'Are you rooting for the home team in today's game?' The numbers of persons who answered 'Yes' to this question were 1,201 (85,4 percent of total subjects) in the 1994 survey, and 2,275 (80,0 percent) in the 1995 survey. The respondents filled out a questionnaire eliciting their teamswitching behavior. In addition, the actual attendance at soccer games during 1994 and 1995 was also used in the analyses. To measure team identification, 14 items were selected mostly from 17 items of a group identity scale (Murrell and Dietz, 1992). Two factor analyses of 14 items for both the 1994 and 1995 seasons revealed personal and community factors. The results of the analyses suggested that many fans with weaker team identification, including personal and comunity factors, switched from the existing team to the new teams during the 1994 and 1995 seasons. The detailed results are reported, and implications are discussed. Verf.-Referat
abstract_lang eng
abstract_type author
author2 Harada, Munehiko
Matsuoka, Hirotaka
author_facet Harada, Munehiko
Matsuoka, Hirotaka
author2-role Autor
Autor
author2-authorityid

author_author_facet Harada, Munehiko
Matsuoka, Hirotaka
author2-synonym

author2_hierarchy_facet 0/Autor/
1/Autor/Harada, Munehiko/
0/Autor/
1/Autor/Matsuoka, Hirotaka/
issn 1061-6934
1557-2528
spelling 1061-6934
1557-2528
1180282-0
Fußballspiel
Identifikation
Liga
Mannschaft
Marketing
Profisport
Sportartikelindustrie
Sportmanagement
Sportökonomie
Werbung
Wirtschaft
advertising
economy
identification
league
marketing
professional sport
soccer
sport economy
sport equipment industry
sport management
team
Fußball
Fußballspieler
Fußballsport
Fußballmannschaft
Fußballmeisterschaft
Fußballstiefel
Fußballtraining
Fußballweltmeisterschaft
Mittelstürmer
Schiedsrichterball
Mexiko City 1986
Frauenfußball
Kapital
Markt
Merchandising
Promoting
Vermarktung
Verkauf
Sportwerbung
Ökonomie
Wirtschaftswissenschaft
Leitung
Sportartikelhandel
Sportindustrie
Berufssport
Berufssportler
Professional
Professionalismus
Profitum
Bezirksklasse
Landesliga
Oberliga
Regionalliga
Kollektiv
Sportmannschaft
Team
economy of sport
The influence of new team entry upon brand switching in the J-League
PU199912405210
199912405210
zdb 1180282-0
location_hierarchy_facet 0/USA/
1/USA/West Virginia/
topic Fußballspiel
Identifikation
Liga
Mannschaft
Marketing
Profisport
Sportartikelindustrie
Sportmanagement
Sportökonomie
Werbung
Wirtschaft
topic_facet Fußballspiel
Identifikation
Liga
Mannschaft
Marketing
Profisport
Sportartikelindustrie
Sportmanagement
Sportökonomie
Werbung
Wirtschaft
topic_en advertising
economy
identification
league
marketing
professional sport
soccer
sport economy
sport equipment industry
sport management
team
topic_en_facet advertising
economy
identification
league
marketing
professional sport
soccer
sport economy
sport equipment industry
sport management
team
synonym Fußball
Fußballspieler
Fußballsport
Fußballmannschaft
Fußballmeisterschaft
Fußballstiefel
Fußballtraining
Fußballweltmeisterschaft
Mittelstürmer
Schiedsrichterball
Mexiko City 1986
Frauenfußball
Kapital
Markt
Merchandising
Promoting
Vermarktung
Verkauf
Sportwerbung
Ökonomie
Wirtschaftswissenschaft
Leitung
Sportartikelhandel
Sportindustrie
Berufssport
Berufssportler
Professional
Professionalismus
Profitum
Bezirksklasse
Landesliga
Oberliga
Regionalliga
Kollektiv
Sportmannschaft
Team
synonym_en economy of sport
journal_facet Sport marketing quarterly
container_title Sport marketing quarterly
container_volume 8
container_issue 3
container_start_page S. 21-30
has_references 1
institution BISp
journal_fac JO00000001377
journal_year 1999
journal_issue 3
_version_ 1810306137581420544
score 13,263253