Abstract

The purpose of Commerical Sports is to make money. It is different from the area sports club. The development of Japanese Commerical Sports could be derived from the bowling and the golf in 1960, the swimming schools in 1970, the sports clubs in 1980 and the activities of leisure in 1990. In 1960, the bowlings leisure sense of value was not mature and it ignored the necessity of the consumers. At the present time, due to the development out of the industrial society, the increment of leisure and the new life style of healthy consciousness, the Japanese concern their health, amusement and leisure activities. Accompanied by the variation of the industrial structure and the increment of the market investment, the market of new commercial sports developed fast. Such development of the commerical sports is the product of Japanese economical particular environment. There are a lot of problems in the developing commerical sports, for example, the uncertainty of purpose, the immature business direction, the spiritual lack of directors and the weakness of the ability to analyze the market. Verf.-Referat