Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor)
Erschienen in Strategies in sports marketing : technologies and emerging trends, Hershey (Penn.): IGI Global (Verlag), 2014, S. 238-254, Lit.

Evaluation on sports sponsorship

von Rumpf, Christopher (Autor), ... Breuer, Christoph (Autor), Xi, Chi (Autor)
Erschienen in Journal of Beijing Sport University, 38 (2015), 4, S. 18-25, Lit.

Sponsorship and branding

von Breuer, Christoph (Autor), ... Pawlowski, Tim (Autor), Rumpf, Christopher (Autor), Richelieu, Andre (Beteiligte Person)
Erschienen in Global sport marketing : contemporary issues and practice, Abingdon: Routledge (Verlag), 2012, S. 47-62, Lit.