A new approach to measure perceived brand personality associations among consumers

von Heere, Bob (Autor) ...
Erschienen in Sport marketing quarterly, 19 (2010), 1, S. 17-24, Lit.

Embracing the sportification of society: Defining e-sports through a polymorphic view on sport

von Heere, Bob (Autor) ...
Erschienen in Sport management review, 21 (2018), 1, S. 21-24, Lit.

Sport marketing in Asia : exploring trends and issues in the 21st century

von Yoshida, Masayuki (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 4 (Sport marketing in Asia: trends and issues in the 21st century), S. 207-213, Lit.

Consumers from emerging markets : perceptions and attitudes toward global sporting brands

von Kim, Chiyoung (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 19-31, Lit.

BOCOG’s road to success : predictors of commitment to organizational success among Beijing Olympic employees

von Heere, Bob (Autor), ... Xing, Xiaoyan (Autor)
Erschienen in European sport management quarterly, 12 (2012), 2, S. 161-181, Lit.

Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior

von Lee, Seunghwan (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 82-92, Lit.

Sonic branding in sport : a model for communicating brand identity through musical fit

von Ballouli, Khalid (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 18 (2015), 3, S. 321-330, Lit.

Empowerment within brand communities : overcoming the Achilles’ Heel of scale-free networks

von Katz, Matthew (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 18 (2015), 3, S. 370-383, Lit.

The battle for the bid : Chicago 2016, No Games Chicago, and the lessons to be learned

von Rundio, Amy (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 19 (2016), 5, S. 587-598, Lit.

Consumer Attitudes toward Responsible Entities in Sport (CARES) : scale development and model testing

von Walker, Matthew (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 14 (2011), 2, S. 153-166, Lit.

Stepping outside the lines : developing a multi-dimensional team identity scale based on Social Identity Theory

von Heere, Bob (Autor), ... James, Jeffrey D. (Autor)
Erschienen in Sport management review, 10 (2007), 1, S. 65-91, Lit.

Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity

von Wear, Henry (Autor), ... Heere, Bob (Autor), Clopton, Aaron (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 2, S. 79-89, Lit.

New sport teams and the development of brand community

von Grant, Nigel (Autor), ... Heere, Bob (Autor), Dickson, Geoff (Autor)
Erschienen in European sport management quarterly, 11 (2011), 1, S. 35-54, Lit.

Sport team emotion : conceptualization, scale development and validation

von Lee, Seunghwan (Autor), ... Kim, Yukyoum (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 21 (2018), 4, S. 363-376, Lit.

Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives

von Rundio, Amy (Autor), ... Heere, Bob (Autor), Newland, Brianna (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 1, S. 17-26, Lit.

“I’m a completely different person now” : extraordinary experiences and personal transformations in sport

von Rundio, Amy (Autor), ... Dixon, Marlene A. (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 23 (2020), 4, S. 704-718, Lit.

What's in a name? : a case study of NBA baskeball in Charlotte

von Wear, Henry (Autor), ... Collins, Dorothy R. (Autor), Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 124-134, Lit.

Explaining attendance through the brand community triad : integrating network theory and team identification

von Katz, Matthew (Autor), ... Ward, Rose Marie (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 21 (2018), 2, S. 176-188, Lit.

Which senses matter more? : the impact of our senses on team identity and team loyalty

von Lee, Seunghwan (Autor), ... Heere, Bob (Autor), Chung, Kyu-soo (Autor)
Erschienen in Sport marketing quarterly, 22 (2013), 4, S. 203-213, Lit.

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

von Reifurth, Katherine Rose Nakamoto (Autor), ... Wear, Henry T. (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 23 (2020), 3, S. 428-442, Lit.