A new approach to measure perceived brand personality associations among consumers

von Heere, Bob (Autor) ...
Erschienen in Sport marketing quarterly, 19 (2010), 1, S. 17-24, Lit.

Embracing the sportification of society: Defining e-sports through a polymorphic view on sport

von Heere, Bob (Autor) ...
Erschienen in Sport management review, 21 (2018), 1, S. 21-24, Lit.

Sport marketing in Asia : exploring trends and issues in the 21st century

von Yoshida, Masayuki (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 4 (Sport marketing in Asia: trends and issues in the 21st century), S. 207-213, Lit.

Identity crisis : a theoretical analysis of ‘team identification’ research

von Lock, Daniel (Autor), ... Heere, Bob (Autor)
Erschienen in European sport management quarterly, 17 (2017), 4, S. 413-435, Lit.

Consumers from emerging markets : perceptions and attitudes toward global sporting brands

von Kim, Chiyoung (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 1, S. 19-31, Lit.

BOCOG’s road to success : predictors of commitment to organizational success among Beijing Olympic employees

von Heere, Bob (Autor), ... Xing, Xiaoyan (Autor)
Erschienen in European sport management quarterly, 12 (2012), 2, S. 161-181, Lit.

Team identity theory

von Heere, Bob (Autor), ... Lock, Daniel (Beteiligte Person)
Erschienen in Routledge handbook of theory in sport management, London, New York (N.Y.): Routledge (Verlag), 2016, S. 213-224, Lit.

Exploring the relative effectiveness of emotional, rational, and combination advertising appeals on sport consumer behavior

von Lee, Seunghwan (Autor), ... Heere, Bob (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 82-92, Lit.

Sonic branding in sport : a model for communicating brand identity through musical fit

von Ballouli, Khalid (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 18 (2015), 3, S. 321-330, Lit.

Empowerment within brand communities : overcoming the Achilles’ Heel of scale-free networks

von Katz, Matthew (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 18 (2015), 3, S. 370-383, Lit.

The battle for the bid : Chicago 2016, No Games Chicago, and the lessons to be learned

von Rundio, Amy (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 19 (2016), 5, S. 587-598, Lit.

Consumer Attitudes toward Responsible Entities in Sport (CARES) : scale development and model testing

von Walker, Matthew (Autor), ... Heere, Bob (Autor)
Erschienen in Sport management review, 14 (2011), 2, S. 153-166, Lit.

Sunday afternoon social capital : an ethnographic study of the Southern City Jets Club

von Collins, Dorothy R. (Autor), ... Heere, Bob (Autor)
Erschienen in European sport management quarterly, 18 (2018), 4, S. 439-458, Lit.

Stepping outside the lines : developing a multi-dimensional team identity scale based on Social Identity Theory

von Heere, Bob (Autor), ... James, Jeffrey D. (Autor)
Erschienen in Sport management review, 10 (2007), 1, S. 65-91, Lit.

Sport team emotion : conceptualization, scale development and validation

von Lee, Seunghwan (Autor), ... Kim, Yukyoum (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 21 (2018), 4, S. 363-376, Lit.

Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives

von Rundio, Amy (Autor), ... Heere, Bob (Autor), Newland, Brianna (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 1, S. 17-26, Lit.

“I’m a completely different person now” : extraordinary experiences and personal transformations in sport

von Rundio, Amy (Autor), ... Dixon, Marlene A. (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 23 (2020), 4, S. 704-718, Lit.

Explaining attendance through the brand community triad : integrating network theory and team identification

von Katz, Matthew (Autor), ... Ward, Rose Marie (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 21 (2018), 2, S. 176-188, Lit.

Which senses matter more? : the impact of our senses on team identity and team loyalty

von Lee, Seunghwan (Autor), ... Heere, Bob (Autor), Chung, Kyu-soo (Autor)
Erschienen in Sport marketing quarterly, 22 (2013), 4, S. 203-213, Lit.

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

von Reifurth, Katherine Rose Nakamoto (Autor), ... Wear, Henry T. (Autor), Heere, Bob (Autor)
Erschienen in Sport management review, 23 (2020), 3, S. 428-442, Lit.