Olympic brand governance

von Séguin, Benoit (Autor) ...
Erschienen in Historical and contemporary issues in Olympic studies : proceedings of the conference held by the University of Johannesburg and the Olympic Studies Centre of the German Sport University Cologne in Johannesburg, 30 November - 2 December 2015, Johannesburg: University of Johannesburg (Verlag), 2016, S. 60-75, Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

Team sports brand management

von Bodet, Guillaume (Autor), ... Séguin, Benoit (Autor)
Erschienen in Managing sports teams : economics, strategy and practice, Cham: Springer International Publishing (Verlag), 2021, S. 141-159, Lit.

Framing ambush marketing as a legal issue : an Olympic perspective

von Ellis, Dana (Autor), ... Scassa, Teresa (Autor), Séguin, Benoit (Autor)
Erschienen in Sport management review, 14 (2011), 3 (Sport Law and Regulation), S. 297-308, Lit.

Extending the Olympic brand into new territories : the case of the Youth Olympic Games

von Séguin, Benoit (Autor), ... Ferrand, Alain (Autor), Chappelet, Jean-Loup (Autor)
Erschienen in The Youth Olympic Games, London, Hoboken: Routledge (Verlag), Taylor & Francis (Verlag), 2014, S. 177-196, Lit.

Profiling major sport event visitors : the 2002 Commonwealth Games

von Preuß, Holger (Autor), ... Séguin, Benoit (Autor), O'Reilly, Norm (Autor)
Erschienen in Journal of sport & tourism, 12 (2007), 1, S. 5-23, Lit.

Branding a professional sport team that reenters the same marketplace : stakeholders’ perspectives

von Rodrigue, François (Autor), ... Abeza, Gashaw (Autor), Séguin, Benoit (Autor), MacIntosh, Eric (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A.

How has the Olympic Movement changed since Sydney 2000? : excerpts from scholars and experts

von Kidd, Bruce (Autor), ... Brownell, Susan E. (Autor), Todt, Nelson (Autor), Chatziefstathiou, Dikaia (Autor), Ren, Hai (Autor), Lenk, Hans (Autor), Bosscher, Veerle de (Autor), Tavares, Otávio (Autor), Reid, Heather L. (Autor), Torres, Cesar (Autor), Preuß, Holger (Autor), Poynter, Gavin (Autor), Barney, Robert K. (Autor), Girginov, Vassil (Autor), Kaplanidou, Kyriaki (Autor), Schantz, Otto (Autor), Séguin, Benoit (Autor), DaCosta, Lamartine (Autor), Mallon, Bill (Autor), Wallechinsky, David (Autor), Miragaya, Ana Maria (Autor)
Erschienen in Olympic idea nowadays : perceptions and insights, Barcelona: 2015, S. 31-150, Lit.