Technology and sport marketing

von Pitts, Brenda G. (Autor) ...
Erschienen in Managing sport across borders, Abingdon, London: Routledge (Verlag), 2020, S. 127-146, Lit.

The WASM foundation stone : introduction

von Pitts, Brenda G. (Autor), ... Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 3-17, Lit.

Global sport management : contemporary issues and inquiries

von Pitts, Brenda G. (Hrsg.), ... Zhang, James J. (Hrsg.) London, New York (N.Y.): Routledge (Verlag), 2017, xiii, 291 S., Lit.

Contemporary sport marketing : global perspectives

von Zhang, James J. (Hrsg.), ... Pitts, Brenda G. (Hrsg.) London, New York (N.Y.): Routledge (Verlag), 2017, xii, 296 S., Lit.

The battle over athletic priorities in the Louisville Y.M.C.A. 1892-1912

von Fielding, Lawrence W. (Autor), ... Pitts, Brenda G. (Autor)
Erschienen in Canadian journal of history of sport , 20 (1989), 2, S. 64-89, Lit.

The global football industry : marketing perspectives

von Zhang, James J. (Hrsg.), ... Pitts, Brenda G. (Hrsg.) London: Routledge (Verlag), 2018, viii, 343 S., Lit.

Fundamentals of sport marketing

von Pitts, Brenda G. (Autor), ... Stotlar, David K. (Autor) Morgantown (West Virg.): Fitness Information Technology (Verlag), 1996, XIX, 290 S., Lit.

Research outlets in sport marketing: The need for increased specialization

von Mahony, Daniel F. (Autor), ... Pitts, Brenda G. (Autor)
Erschienen in Journal of sport management, 12 (1998), 4, S. 259-272, Lit.

Defining quality: Should educators in sport management programs be concerned abaout accreditation?

von Fielding, Lawrence W. (Autor), ... Pitts, Brenda G. (Autor), Miller, Lori K. (Autor)
Erschienen in Journal of sport management, 5 (1991), 1, S. 1-17, Lit.

Industry segmentation theory and the sport industry: Developing a sport industry segment model

von Pitts, Brenda G. (Autor), ... Fielding, Lawrence W. (Autor), Miller, Lori K. (Autor)
Erschienen in Sport marketing quarterly, 3 (1994), 1, S. 15-24, Lit.

A uniform code to regulate athlete agents

von Miller, Lori K. (Autor), ... Fielding, Lawrence W. (Autor), Pitts, Brenda G. (Autor)
Erschienen in Journal of sport and social issues, 16 (1992), 2, S. 93-102, Lit.

Gender and advertising : techniques and consumer response in NASCAR

von Henderson, Chris (Autor), ... Zhang, James J. (Autor), Byon, Kevin K. (Autor), Pitts, Brenda G. (Autor)
Erschienen in Contemporary sport marketing : global perspectives, London, New York (N.Y.): Routledge (Verlag), 2017, S. 214-243, Lit.

Case study: Hillerich & Bradsby Company, Inc. implementation of just in time manufacturing

von Miller, Lori K. (Autor), ... Fiedling, Lawrence W. (Autor), Gupta, Mahesh (Autor), Pitts, Brenda G. (Autor)
Erschienen in Journal of sport management, 9 (1995), 3, S. 249-262, Lit.

The world voice of sport management : 3rd World Association for Sport Management World Conference; Santiago de Chile, Chile, 16-19 October, 2019; Book of Abstracts

von Mastromartino, Brandon (Hrsg.), ... Valantinė, Irena (Hrsg.), Kim, Andrew (Hrsg.), Pitts, Brenda G. (Hrsg.), Zhang, James J. (Autor) Kaunas: 2019, 157 S., Lit.

Contemporary global football industry : an introduction

von Pifer, N. David (Autor), ... Wang, Yan (Autor), Scremin, Glaucio (Autor), Pitts, Brenda G. (Autor), Zhang, James J. (Autor)
Erschienen in The global football industry : marketing perspectives, London: Routledge (Verlag), 2018, S. 3-35, Lit.

Internationalized sport management education : bridging the gaps

von Baker, Robert (Autor), ... Danylchuk, Karen (Autor), Gillentine, Andy (Autor), Jonson, Paul (Autor), Pitts, Brenda G. (Autor), Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 18-37, Lit.

Multilevel mediational effects of attitude and intention toward the Green Olympic Games

von Jin, Liyan (Autor), ... Zhang, James J. (Autor), Kim, Minhong (Autor), Li, Hai (Autor), Pitts, Brenda G. (Autor), Zhang, Mandy Y. (Autor)
Erschienen in Contemporary sport marketing : global perspectives, London, New York (N.Y.): Routledge (Verlag), 2017, S. 156-176, Lit.

General game support programs associated with professional team sports

von Byon, Kevin K. (Autor), ... Zhang, Mandy Y. (Autor), Hsu, Noah Y. (Autor), Drane, Dan (Autor), Pitts, Brenda G. (Autor), Zhang, James J. (Autor)
Erschienen in The global football industry : marketing perspectives, London: Routledge (Verlag), 2018, S. 303-330, Lit.

Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games

von Kim, Minhong (Autor), ... Pifer, N. David (Autor), Kim, May (Autor), Suk-Kyu Kim, Steven (Autor), Pitts, Brenda G. (Autor), Zhang, James J. (Autor)
Erschienen in Global sport management : contemporary issues and inquiries, London, New York (N.Y.): Routledge (Verlag), 2017, S. 189-210, Lit.