Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective

von Asada, Akira (Autor), ... Ko, Yong Jae (Autor)
Erschienen in Sport marketing quarterly, 28 (2019), 3, S. 135-147, Lit.

Athlete brand image : scale development and model test

von Arai, Akiko (Autor), ... Ko, Yong Jae (Autor), Kaplanidou, Kyriaki (Autor)
Erschienen in European sport management quarterly, 13 (2013), 4, S. 383-403, Lit.

Branding athletes : exploration and conceptualization of athlete brand image

von Arai, Akiko (Autor), ... Ko, Yong Jae (Autor), Ross, Stephen (Autor)
Erschienen in Sport management review, 17 (2014), 2, S. 97-106, Lit.

Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait

von Jang, Wonseok (Autor), ... Kwak, Dae Hee (Autor), Ko, Yong Jae (Autor)
Erschienen in European sport management quarterly, 20 (2020), 4, S. 403-420, Lit.

Influence of team identification, game outcome, and game process on sport consumers’ happiness

von Jang, Wonseok (Autor), ... Wann, Daniel L. (Autor), Ko, Yong Jae (Autor)
Erschienen in Sport management review, 21 (2018), 1, S. 63-71, Lit.

Assessment of services provided to NCAA Division I athletes : development of a model and instrument

von Ko, Yong Jae (Autor), ... Durrant, Sue M. (Autor), Mangiantini, John (Autor)
Erschienen in Sport management review, 11 (2008), 2, S. 193-214, Lit.

The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals

von Arai, Akiko (Autor), ... Ko, Yong Jae (Autor), Asada, Akira (Autor), Connaughton, Daniel (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 1, S. 62-75, Lit.

Athlete reputational crisis and consumer evaluation

von Sato, Shintaro (Autor), ... Ko, Yong Jae (Autor), Park, Chanmin (Autor), Tao, Weiting (Autor)
Erschienen in European sport management quarterly, 15 (2015), 4, S. 434-453, Lit.

Dimensions of market demand associated with taekwondo schools in North America : development of a scale

von Kim, Min Kil (Autor), ... Zhang, James J. (Autor), Ko, Yong Jae (Autor)
Erschienen in Sport management review, 12 (2009), 3, S. 149-166, Lit.

New day, new game : examining consumer needs in daily fantasy sports

von Sears, Jackson (Autor), ... Kang, Philip (Autor), Ko, Yong Jae (Autor), Lee, Joon Sung (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 255-264, Lit.

The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation

von Chang, Jaewon (Autor), ... Kang, Joon-Ho (Autor), Ko, Yong Jae (Autor), Connaughton, Dan (Autor)
Erschienen in Sport marketing quarterly, 26 (2017), 1, S. 31-41, Lit.

The relative effects of game outcome and process on fans’ media consumption experiences

von Jang, Eric Wonseok (Autor), ... Ko, Yong Jae (Autor), Wann, Daniel (Autor), Chang, Yonghwan (Autor)
Erschienen in European sport management quarterly, 17 (2017), 5, S. 635-658, Lit.

The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements

von Kim, Daehwan (Autor), ... Ko, Yong Jae (Autor), Lee, Joon Sung (Autor), Sato, Shintaro (Autor)
Erschienen in Sport marketing quarterly, 29 (2020), 4, S. 269-281, Lit.

Effects of commitment to CSR-linked sport sponsorship on consumers’ fit perception, attitude toward sponsor, and word-of-mouth intention

von Asada, Akira (Autor), ... Yan, Meimei (Autor), Ko, Yong Jae (Autor), Lee, Joon Sung (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 2, S. 137-149, Lit.

Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment

von Ko, Yong Jae (Autor), ... Rhee, Yong Chae (Autor), Kim, Yu Kyoum (Autor), Kim, Taeho (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 2, S. 73-85, Lit.

The influence of service quality on satisfaction and intention : a gender segmentation strategy

von Lee, Jeoung-Hak (Autor), ... Kim, Hyun-Duck (Autor), Ko, Yong Jae (Autor), Sagas, Michael (Autor)
Erschienen in Sport management review, 14 (2011), 1, S. 54-63, Lit.

Athletes‘ trust, mental skills, and satisfaction in a gambling-legal cycle race business in South Korea

von Moon, Kae Sung (Autor), ... Ko, Yong Jae (Autor), Connaughton, Daniel P. (Autor), Lee, Jeoung Hak (Autor)
Erschienen in European sport management quarterly, 12 (2012), 3, S. 291-308, Lit.

The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websites

von Seo, Won Jae (Autor), ... Green, B. Christine (Autor), Ko, Yong Jae (Autor), Lee, Seunghwan (Autor), Schenewark, Jarrod (Autor)
Erschienen in Sport management review, 10 (2007), 3, S. 231-252, Lit.

Using experiments in sport consumer behavior research : a review and directions for future research

von Ko, Yong Jae (Autor), ... Kwak, Dae Hee (Autor), Jang, Eric Wonseok (Autor), Lee, Joon Sung (Autor), Asada, Akira (Autor), Chang, Yonghwan (Autor), Kim, Daehwan (Autor), Pradhan, Sean (Autor), Yilmaz, Semih (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 1, S. 33-46, Lit.