Digital transformation in sport sponsorship

von Cornwell, T. Bettina (Autor) ...
Erschienen in The Routledge handbook of digital sport management, Abingdon, New York (N.Y.): Routledge (Verlag), 2022, S. 116-131, Lit.

Sponsorship-linked marketing development

von Cornwell, T. Bettina (Autor) ...
Erschienen in Sport marketing quarterly, 4 (1995), 4, S. 13-24, Lit.

Sponsorship-linked marketing

von Cornwell, T. Bettina (Autor), ... Rumpf, Christopher (Beteiligte Person)
Erschienen in Routledge handbook of theory in sport management, London, New York (N.Y.): Routledge (Verlag), 2016, S. 203-212, Lit.

Sponsors as meso-level actors in sport : understanding individual decisions as foundational to sustainability in food and drink

von Cornwell, T. Bettina (Autor), ... Königstorfer, Jörg (Autor)
Erschienen in Routledge handbook of sport and the environment, London: Routledge (Verlag), 2017, 15 S., Lit.

Exploring the relationship between sponsorship characteristics and sponsorship asking price

von Wishart, Taryn (Autor), ... Lee, Seung Pil (Autor), Cornwell, T. Bettina (Autor)
Erschienen in The mixed economy of sport and leisure provision, Los Angeles (Cal.): Sage Publishing (Verlag), 2014, S. 269-291, Lit.