A case study on sports property servicing excellence: National Football League properties

von Burton, Rick (Autor) ...
Erschienen in Sport marketing quarterly, 5 (1996), 3, S. 23-30, Lit.

Sports business unplugged : leadership challenges from the world of sports

von Burton, Rick (Autor), ... O’Reilly, Norm (Autor) Syracuse (N.Y.): Syracuse University Press (Verlag), 2016, 160 S., Lit.

Ethical failures in sport business : directions for research

von Pritchard, Mark P. (Autor), ... Burton, Rick (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 2, S. 86-99, Lit.

Emerging theory in team sport sales : selling tickets in a more competitive arena

von Burton, Rick (Autor), ... Cornilles, Robert Y. (Autor)
Erschienen in Sport marketing quarterly, 7 (1998), 1, S. 29-37, Lit.

Sports marketing ethics in today's marketplace

von Laczniak, Gene (Autor), ... Burton, Rick (Autor), Murphy, Patrick (Autor)
Erschienen in Sport marketing quarterly, 8 (1999), 4, S. 43-53, Lit.

Stakeholder perceptions of short-term marketing tactics during the Olympics

von Burton, Rick (Autor), ... O'Reilly, Norm (Autor), Séguin, Benoit (Autor)
Erschienen in International handbook on the economics of mega sporting events, Cheltenham: Edward Elgar Publishing (Verlag), 2012, S. 140-161, Lit.