The evolving #rule40 of the Olympic Charter : balancing the interest of sponsors vs athletes

von Abeza, Gashaw (Autor) ...
Erschienen in Routledge handbook of the Olympic and Paralympic Games, Berlin, New York (N.Y.), London: Routledge (Verlag), 2021, [S. 10], Lit.

Olympic brand governance : future research directions

von Séguin, Benoit (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Research handbook on sport governance, Cheltenham: 2019, S. 368-383, Lit.

The impact of Covid-19 on sport sponsorship : the views of industry professionals

von O’Reilly, Norm (Autor), ... Abeza, Gashaw (Autor)
Erschienen in Sport and the pandemic : perspectives on Covid-19’s impact on the sport industry, London: 2020, [9 S.]

COVID-19 and the Bundesliga : a study of digital fan engagement strategies in professional soccer

von Matz, Laura (Autor), ... Abeza, Gashaw (Autor), Wagner, David (Autor)
Erschienen in Research handbook on sport and COVID-19, Cheltenham: Edward Elgar Publishing (Verlag), 2022, S. 301-312, Lit.

The contemporary use of social media in professional sport

von O’Reilly, Norm (Autor), ... Abeza, Gashaw Z. (Autor)
Erschienen in Communication and Sport, Berlin: De Gruyter Mouton (Verlag), 2021, S. 615-632, Lit.

Sport sponsorship insights

von O'Reilly, Norm (Autor), ... Abeza, Gashaw (Autor), Harrison, Mark (Autor) Abingdon, London: Routledge (Verlag), Taylor & Francis (Verlag), 2021, x, 136 S., Lit.

Branding a professional sport team that reenters the same marketplace : stakeholders’ perspectives

von Rodrigue, François (Autor), ... Abeza, Gashaw (Autor), Séguin, Benoit (Autor), MacIntosh, Eric (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 1, o.A.

The impact of scandal on sport consumption : do different scandal types have different levels of influence on different consumer segments?

von Abeza, Gashaw (Autor), ... O’Reilly, Norm (Autor), Prior, Daniel (Autor), Huybers, Twan (Autor), Mazanov, Jason (Autor)
Erschienen in European sport management quarterly, 20 (2020), 2, S. 130-150, Lit.