Sponsoring the UEFA Champions League : exploring the impact on brand equity among fan profiles

von Beek, Remco M. (Autor), ... Derom, Inge (Autor)
Erschienen in Soccer and society, 24 (2023), 4 ("The Champions? Thirty Years of the UEFA Champions League"), S. 563-580, Lit.

Sponsorship eras in the English Premier League : changing industries and globalization between 1992 and 2021

von Beek, Remco M. (Autor), ... Derom, Inge (Autor)
Erschienen in Soccer and society, 23 (2022), 4/5 ('It’s a whole new ball game’: Thirty Years of the English Premier League), S. 349-366, Lit.

Global football : defining the rules of the changing game

von Beek, Remco M. (Autor), ... Ernest, Martijn (Autor), Verschueren, Jos (Autor)
Erschienen in Routledge handbook of football business and management , New York (N.Y.), Abingdon: Routledge (Verlag), 2019, 13 S., Lit.

Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship

von Beek, Remco M. (Autor), ... Van Hoecke, Jo (Autor), Derom, Inge (Autor)
Erschienen in International journal of sports marketing and sponsorship, 24 (2023), 3, S. 538-557, Lit.