Esports sponsorship : an empirical examination of Esports consumers’ perceptions of non-endemic sponsors

von Huettermann, Marcel (Autor), ... Trail, Galen T. (Autor), Pizzo, Anthony D. (Autor), Stallone, Valerio (Autor)
Erschienen in Journal of global sport management, 5 (2020), o.A., o.A., Lit.

eSport vs sport: a comparison of spectator motives

von Pizzo, Anthony D. (Autor), ... Baker, Bradley J. (Autor), Na, Sangwon (Autor), Lee, Mi Ae (Autor), Kim, Doohan (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 108-123, Lit.