An importance–performance analysis of media activities associated with WNBA game consumption

von Zhang, James J. (Autor), ... Lam, Eddie T.C. (Autor), Cianfrone, Beth A. (Autor), Zapalac, Ryan K. (Autor), Holland, Stephen (Autor), Williamson, Debbie P. (Autor)
Erschienen in Sport management review, 14 (2011), 1, S. 64-78, Lit.