Losing the core sport product : marketing amidst uncertainty in college athletics

von Hutchinson, Michael (Autor), ... Havard, Cody T. (Autor), Berg, Brennan K. (Autor), Ryan, Timothy D. (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 3, S. 185-194, Lit.

You agreed to what? : implications of past agreements between donors and athletic support groups

von Koesters, Todd (Autor), ... Brown, Matthew T. (Autor), Grady, John (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 1, S. 67-69, Lit.

Intercollegiate athletics: Back to the future?

von Branch, Dallas Jr. (Autor), ... Crow, Brian R. (Autor)
Erschienen in Sport marketing quarterly, 3 (1994), 7, S. 13-21, Lit.

A valuation analysis of corporate naming rights for collegiate sport venues

von Popp, Nels (Autor), ... DeSchriver, Timothy (Autor), McEvoy, Chad (Autor), Diehl, Mark A. (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 1, S. 7-20, Lit.

Determining costs and forecasting profits for a multilogoed collegiate memorabilia poster: A profitability study in new product development

von Mazzeo, Mary Elizabeth (Autor), ... Cuneen, Jacquelyn (Autor), Claussen, Cathryn L. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 3, S. 41-47, Lit.

How event significance, team quality, and school proximity affect secondary market behavior at March Madness

von Rishe, Patrick J. (Autor), ... Mondello, Michael (Autor), Boyle, Brett (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 4, S. 212-224, Lit.

Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment

von Ko, Yong Jae (Autor), ... Rhee, Yong Chae (Autor), Kim, Yu Kyoum (Autor), Kim, Taeho (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 2, S. 73-85, Lit.

Investigating the impact of conference realignment in rivalry in intercollegiate athletics

von Havard, Cody T. (Autor), ... Wann, Daniel L. (Autor), Ryan, Timothy D. (Autor)
Erschienen in Sport marketing quarterly, 22 (2013), 4, S. 224-234, Lit.

Retail licensing procedures used by selected NCAA division 1 institutions: Implications for licensees of collegiate memorabilia

von Mazzeo, Mary Elizabeth (Autor), ... Farr-Kroger, Jamie (Autor), Cuneen, Jacquelyn (Autor), Claussen, Cathryn L. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 1, S. 41-46, Lit.

Rival salience and sport team identification

von Luellen, Tara B. (Autor), ... Wann, Daniel L. (Autor)
Erschienen in Sport marketing quarterly, 19 (2010), 2, S. 97-106, Lit.

An empirical examination of university intercollegiate athletic expenditures

von Stinson, Jeffrey L. (Autor), ... Marquardt, Adam (Autor), Chandley, Joshua (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 2, S. 104-114, Lit.

An investigation of sport marketing competencies

von Smolianov, Peter (Autor), ... Shilbury, David (Autor)
Erschienen in Sport marketing quarterly, 5 (1996), 4, S. 27-36, Lit.

Computers, the Internet, and marketing college athletics

von Farrell, Paul V. (Autor), ... McCann, Daniel J. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 3, S. 12-13

Declining student attendance at college sporting events : testing the relative influence of constraints

von Simmons, Jason (Autor), ... Popp, Nels (Autor), Greenwell, T. Christopher (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 122-134, Lit.

A heterogeneous analysis of secondary market transactions at college football bowl games

von Rishe, Patrick J. (Autor), ... Sanders, David (Autor), Reese, Jason (Autor), Mondello, Michael (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 2, S. 115-127, Lit.

The effects of courtside advertising on product recognition and attitude change

von Turco, Douglas M. (Autor) ...
Erschienen in Sport marketing quarterly, 5 (1996), 4, S. 11-15, Lit.

Sponsorship on campus

von Gray, Dianna P. (Autor) ...
Erschienen in Sport marketing quarterly, 5 (1996), 2, S. 29-34, Lit.

Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games

von Popp, Nels (Autor), ... Simmons, Jason (Autor), Shapiro, Stephen L. (Autor), Watanabe, Nick (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 1, S. 3-17, Lit.

Revisiting the team identification-value-purchase relationship in team-licensed merchandise consumption context : a multidimensional consumer value approach

von Kwon, Youngbum (Autor), ... Kwak, Dae Hee (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 2, S. 100-114, Lit.

Intercollegiate athletics and institutional fundraising : a meta-analysis

von Martinez, J. Michael (Autor), ... Stinson, Jeffrey L. (Autor), Kang, Minsoo (Autor), Jubenville, Colby B. (Autor)
Erschienen in Sport marketing quarterly, 19 (2010), 1, S. 36-47, Lit.