Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention

von Mastromartino, Brandon (Autor), ... Wear, Henry (Autor), Naraine, Michael L. (Autor), Reifurth, Katherine Rose Nakamoto (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 265-277, Lit.

An examination of sponsor outcomes at different tiers of IndyCar sponsorship

von Evans, Zachary (Autor), ... Eddy, Terry (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 113-127, Lit.

Developing and validating a venue stimuli-local image fit scale

von Hwang, Yongjin (Autor), ... Ballouli, Khalid (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 4, S. 289-304, Lit.

A run for their money : examining changes in runners’ event-related expenditures

von Lopez, Colin (Autor), ... Kim, Koo Yul (Autor), Drayer, Joris (Autor), Jordan, Jeremy Scott (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 3, S. 207-219, Lit.

Declining student attendance at college sporting events : testing the relative influence of constraints

von Simmons, Jason (Autor), ... Popp, Nels (Autor), Greenwell, T. Christopher (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 122-134, Lit.

An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts

von Yoshida, Masayuki (Autor), ... Gordon, Brian S. (Autor), Nakazawa, Makoto (Autor), Yoshioka, Naoko (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 2, S. 95-110, Lit.

Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup

von Rocha, Claudio (Autor), ... Wyse, Fiona (Autor)
Erschienen in Sport marketing quarterly, 29 (2020), 1, S. 62-76, Lit.

Repeat registrations of a running event : applying customer base analysis

von Finnegan, Carol A. (Autor), ... Aicher, Thomas J. (Autor), Block, Robert A. (Autor)
Erschienen in Sport marketing quarterly, 29 (2020), 2, S. 94-108, Lit.

The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships

von Kim, Yongjae (Autor), ... Kim, Jeeyoon (Autor), Cho, Sungho (Autor), Yim, Kitae (Autor)
Erschienen in Sport marketing quarterly, 28 (2019), 3, S. 148-162, Lit.

Meta-analytic review of sport consumption : factors affecting attendance to sporting events

von Kim, Yukyoum (Autor), ... Magnusen, Marshall (Autor), Kim, Minjung (Autor), Lee, Hyun-Woo (Autor)
Erschienen in Sport marketing quarterly, 28 (2019), 3, S. 117-134, Lit.

eSport vs sport: a comparison of spectator motives

von Pizzo, Anthony D. (Autor), ... Baker, Bradley J. (Autor), Na, Sangwon (Autor), Lee, Mi Ae (Autor), Kim, Doohan (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 2, S. 108-123, Lit.

Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands

von Biscaia, Rui (Autor), ... Rocha, Claudio (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 3, S. 180-196, Lit.

The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes

von Park, Sangchul (Autor), ... Inoue, Yuhei (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 4, S. 250-263, Lit.

The Rio 2016 Olympics : analyzing rule 40’s moment to shine

von Grady, John (Autor) ...
Erschienen in Sport marketing quarterly, 25 (2016), 3, S. 182-184, Lit.

I am bolder : a social cognitive examination of road race participant behavior

von Lough, Nancy L. (Autor), ... Pharr, Jennifer R. (Autor), Guerin, Andrea (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 2, S. 90-102, Lit.

A heterogeneous analysis of secondary market transactions at college football bowl games

von Rishe, Patrick J. (Autor), ... Sanders, David (Autor), Reese, Jason (Autor), Mondello, Michael (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 2, S. 115-127, Lit.

Examining consumer perceptions of demand-based ticket pricing in sport

von Shapiro, Stephen L. (Autor), ... Drayer, Joris (Autor), Dwyer, Brendan (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 1, S. 34-46, Lit.

Differentiating mass participant sport event consumers : traditional versus non-traditional events

von Buning, Richard J. (Autor), ... Walker, Matthew (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 1, S. 47-58, Lit.

Examining the role of price fairness in sport consumer ticket purchase decisions

von Shapiro, Stephen L. (Autor), ... Dwyer, Brendan (Autor), Drayer, Joris (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 4, S. 227-240, Lit.

The immediate impact of coach succession on season ticket holder attitudes

von Karg, Adam (Autor), ... McDonald, Heath (Autor), Schoenberg, Geoff (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 1, S. 30-42, Lit.