Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships

von Jensen, Jonathan A. (Autor), ... Walkup, Brian R. (Autor), Bouchet, Adrien (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 1, S. 47-61, Lit.

Sport marketing

von Hoye, Russell (Autor), ... Misener, Katie (Autor), Naraine, Michael L. (Autor), Ordway, Catherine (Autor)
Erschienen in Sport management : principles and applications, London: 2022, S. 257-278, Lit.

Sport organizational culture

von Hoye, Russell (Autor), ... Misener, Katie (Autor), Naraine, Michael L. (Autor), Ordway, Catherine (Autor)
Erschienen in Sport management : principles and applications, London: 2022, S. 235-256, Lit.

Sport events and tourism

von Bakhsh, Jordan T. (Autor), ... Yamakita, Ryutaro (Autor), Parent, Milena M. (Autor)
Erschienen in Stakeholder analysis and sport organisations, Abingdon, New York (N.Y.): Routledge (Verlag), Taylor & Francis (Verlag), 2021, 19 S., Lit.

Stakeholders around sports gambling governance : a comparison of the United Kingdom and South Korea

von Tak, Minhyeok (Autor) ...
Erschienen in Stakeholder analysis and sport organisations, Abingdon, New York (N.Y.): Routledge (Verlag), Taylor & Francis (Verlag), 2021, 22 S., Lit.

A study of satellite fans’ existing team identification and attitudes toward a new, local franchise : a case study of UK-based National Football League fans

von Monaghan, Daniel (Autor), ... Read, Daniel (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 4, S. 322-336, Lit.

The rainmaker?! : the impact of investors on transfer fees in the English Premier League

von Richau, Lukas (Autor), ... Follert, Florian (Autor), Frenger, Monika (Autor), Emrich, Eike (Autor) Hamburg: 2021, 31 S., Lit.

The impact of investors on transfer fees in the English Premier League: a study of the ownership structures

von Richau, Lukas (Autor), ... Follert, Florian (Autor), Frenger, Monika (Autor), Emrich, Eike (Autor)
Erschienen in Corporate ownership and control, 18 (2021), 3 (special issue), S. 241-256, Lit.

Scouting mit Gefühl

von Goy, Martina (Autor) ...
Erschienen in Tennissport, 2022, 1, S. 16-19

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 3/4, S. 190-208, Lit.

Corruption and sponsor value : an event study analysis

von Chakravarti, Pritha (Autor), ... Boronczyk, Felix (Autor)
Erschienen in International journal of sport finance, 16 (2021), 1, S. 44-56, Lit.

Responding to environmental challenges in Kenya through social entrepreneurship : Sadili Sports Academy

von Okong’o Odera, Elizabeth (Autor) ...
Erschienen in Social innovation, entrepreneurship, and sport for development and peace, London: Routledge (Verlag), 2022, [9 S.], Lit.

Intraorganizational factors associated with enabling and sustaining social entrepreneurship and social innovation in sport for development and peace

von Jones, Gareth J. (Autor), ... Wegner, Christine E. (Autor), Nols, Zeno (Autor), Tjønndal, Anne (Autor)
Erschienen in Social innovation, entrepreneurship, and sport for development and peace, London: Routledge (Verlag), 2022, [12 S.], Lit.

Exploring the social and political tensions of entrepreneurship in Vietnamese sport for development

von Dao, Michael S. (Autor), ... Darnell, Simon C. (Autor)
Erschienen in Social innovation, entrepreneurship, and sport for development and peace, London: Routledge (Verlag), 2022, [12 S.], Lit.

Refugees, social entrepreneurship, and sport for development and peace

von McSweeney, Mitchell (Autor), ... Hakiza, Patrick (Autor)
Erschienen in Social innovation, entrepreneurship, and sport for development and peace, London: Routledge (Verlag), 2022, [13 S.], Lit.

Sensemaking of novelty : the dynamic nature of integrating esports within a traditional sport organization

von Pizzo, Anthony D. (Autor), ... Jones, Gareth J. (Autor), Baker, Bradley J. (Autor), Funk, Daniel C. (Autor), Kunkel, Thilo (Autor)
Erschienen in Sport management review, 25 (2022), 3, S. 383-405, Lit.

Stakeholder analysis and sport organisations

von Strittmatter, Anna-Maria (Hrsg.), ... Fahlen, Josef (Hrsg.), Houlihan, Barrie (Hrsg.) Abingdon, New York (N.Y.): Routledge (Verlag), Taylor & Francis (Verlag), 2021, 286 S., Lit.

A brief history of the FIFA World Cup as a business

von Tennent, Kevin D. (Autor), ... Gillett, Alex (Autor)
Erschienen in The Business of the FIFA World Cup, London, New York (N.Y.): Routledge (Verlag), 2022, S. 5-27, Lit.

Business and sport as allies for ethical reasons

von Rouvrais-Charron, Chantal (Autor), ... Alexandre-Bourhis, Nathalie (Autor), Bourhis, Marc (Autor)
Erschienen in Ethics and sport in Europe, Straßburg: Council of Europe Publ. (Verlag), 2011, S. 113-123, Lit.

Bedeutung und Effekte der öffentlichen Sportförderung

von Fritz, Oliver (Autor), ... Schratzenstaller, Margit (Autor), Smeral, Egon (Autor), Thöni, Erich (Autor)
Erschienen in Monatsberichte / WIFO, 77 (2004), 9, S. 697-707, Lit.