Fan perceptions and sponsorship fit: an empirical examination of fans and non-fans of the first and second German football league

von Woisetschläger, David M. (Autor), ... Michaelis, Manuel (Autor), Schnöring, Marc (Autor)

IOC Marketing Media Guide

Lausanne

Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships

von Jensen, Jonathan A. (Autor), ... Walkup, Brian R. (Autor), Bouchet, Adrien (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 1, S. 47-61, Lit.

Stakeholders around sports gambling governance : a comparison of the United Kingdom and South Korea

von Tak, Minhyeok (Autor) ...
Erschienen in Stakeholder analysis and sport organisations, Abingdon, New York (N.Y.): Routledge (Verlag), Taylor & Francis (Verlag), 2021, 22 S., Lit.

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 3/4, S. 190-208, Lit.

Integrated marketing communications in football

von Manoli, Argyro Elisavet (Autor) ... Abingdon, New York (N.Y.): Routledge (Verlag), 2022, 154 S., Lit.

Impression management of South Korean sports stars through image-based social media

von Yoo, Eunhye (Autor) ...
Erschienen in Sport in society, 25 (2022), 9, S. 1734-1755, Lit.

Business and sport as allies for ethical reasons

von Rouvrais-Charron, Chantal (Autor), ... Alexandre-Bourhis, Nathalie (Autor), Bourhis, Marc (Autor)
Erschienen in Ethics and sport in Europe, Straßburg: Council of Europe Publ. (Verlag), 2011, S. 113-123, Lit.

New insights on the Louis-Schmeling paradox : determinants of demand for subscription and pay-per-view boxing

von Butler, David (Autor), ... Butler, Robert (Autor), Maxcy, Joel (Autor)
Erschienen in European sport management quarterly, 22 (2022), 4, S. 588-608, Lit.

A multi-method analysis of sport spectator resistance to augmented reality technology in the stadium

von Uhlendorf, Kim (Autor), ... Uhrich, Sebastian (Autor)
Erschienen in Journal of global sport management, 2022, vorab online, [o.A.], Lit.

All to play for : football money league

von Jones, Dan (Hrsg.), ... Houlihan, Austin (Hrsg.), Battle, Richard (Autor), Bosshardt, Alex (Autor), Bridge, Timothy (Autor), Hanson, Chris (Autor), Savage, James (Autor), Shaffer, Andy (Autor), Stenson, Chris (Autor), Thorpe, Alexander (Autor) Manchester: 2015, 36 S., Lit.

Position and location as influencing factors for the brand awareness of eSports viewers

von Zoeten, Max de (Autor), ... Könecke, Thomas (Autor)
Erschienen in German journal of exercise and sport research, 53 (2023), 4, S. 432-436, Lit.

How unhealthy commodity industries find a global audience in the English Premier League : three case studies of brand engagement

von Ireland, Robin (Autor), ... Bunn, Christopher (Autor), Chambers, Stephanie (Autor), Reith, Gerda (Autor), Viggars, Michael (Autor)
Erschienen in Soccer and society, 23 (2022), 4/5 ('It’s a whole new ball game’: Thirty Years of the English Premier League), S. 334-348, Lit.

When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs’ online social media channels

von Weimar, Daniel (Autor), ... Holthoff, Lisa Carola (Autor), Biscaia, Rui (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 335-357, Lit.

To build my career or build my brand? : exploring the prospects, challenges and opportunities for sportswomen as human brand

von Mogaji, Emmanuel (Autor), ... Badejo, Foluké Abigail (Autor), Charles, Simone (Autor), Millisits, Jacqueline (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 379-397, Lit.

Actor Engagement in Sport Sponsorship

von Woratschek, Herbert (Leiter) ...
Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät / Lehrstuhl für Marketing & Dienstleistungsmanagement
Projektlaufzeit: 04/2018-10/2021

Un modello di management strategico della sponsorizzazione sportiva

von Ferrand, Alain (Autor), ... Torrigiani, Luigino (Autor), Ferrand, Claude (Autor)
Erschienen in Scuola dello Sport, 23 (2002), 60-61, S. 75-82, Lit.

Il valore del marchio

von Bazzanella, Filippo (Autor) ...
Erschienen in Scuola dello Sport, 22 (2002), 58-59, S. 21-25, Lit.

Marketing relacyjny w dzialalnosci uslugowej organizacji uczacych sztuk walki

von Horbaczewski, Dariusz (Autor) ...
Erschienen in Sport wyczynowy, 44 (2006), 7-8, S. 67-77, Lit.

Sponsorship and advertising in sport : a study of consumers’ attitude

von Cheong, Cherie (Autor), ... Pyun, Do Young (Autor), Leng, Ho Keat (Autor)
Erschienen in European sport management quarterly, 19 (2019), 3, S. 287-311, Lit.