Losing the core sport product : marketing amidst uncertainty in college athletics

von Hutchinson, Michael (Autor), ... Havard, Cody T. (Autor), Berg, Brennan K. (Autor), Ryan, Timothy D. (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 3, S. 185-194, Lit.

You agreed to what? : implications of past agreements between donors and athletic support groups

von Koesters, Todd (Autor), ... Brown, Matthew T. (Autor), Grady, John (Autor)
Erschienen in Sport marketing quarterly, 24 (2015), 1, S. 67-69, Lit.

A valuation analysis of corporate naming rights for collegiate sport venues

von Popp, Nels (Autor), ... DeSchriver, Timothy (Autor), McEvoy, Chad (Autor), Diehl, Mark A. (Autor)
Erschienen in Sport marketing quarterly, 25 (2016), 1, S. 7-20, Lit.

Core values brand building in sport : stakeholder attitudes towards intercollegiate athletics and university brand congruency

von Hutchinson, Michael (Autor), ... Bennett, Gregg (Autor)
Erschienen in Sport management review, 15 (2012), 4, S. 434-447, Lit.

Collegiate athletics and the unrealted business income tax

von Craig, Caroline Kern (Autor), ... Weisman, Karen (Autor)
Erschienen in Journal of sport management, 8 (1994), 1, S. 36-48, Lit.

Determining costs and forecasting profits for a multilogoed collegiate memorabilia poster: A profitability study in new product development

von Mazzeo, Mary Elizabeth (Autor), ... Cuneen, Jacquelyn (Autor), Claussen, Cathryn L. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 3, S. 41-47, Lit.

How event significance, team quality, and school proximity affect secondary market behavior at March Madness

von Rishe, Patrick J. (Autor), ... Mondello, Michael (Autor), Boyle, Brett (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 4, S. 212-224, Lit.

Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment

von Ko, Yong Jae (Autor), ... Rhee, Yong Chae (Autor), Kim, Yu Kyoum (Autor), Kim, Taeho (Autor)
Erschienen in Sport marketing quarterly, 23 (2014), 2, S. 73-85, Lit.

Investigating the impact of conference realignment in rivalry in intercollegiate athletics

von Havard, Cody T. (Autor), ... Wann, Daniel L. (Autor), Ryan, Timothy D. (Autor)
Erschienen in Sport marketing quarterly, 22 (2013), 4, S. 224-234, Lit.

Perceiced occupational stress among NCAA division I, II, and III athletic directors

von Copeland, Barry W. (Autor), ... Kirsch, Scott (Autor)
Erschienen in Journal of sport management, 9 (1995), 1, S. 70-77, Lit.

SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport

von Lee, Seungbum (Autor), ... Walsh, Patrick (Autor)
Erschienen in Sport management review, 14 (2011), 4, S. 361-369, Lit.

Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

von Cooper, Coyte G. (Autor), ... Weight, Erianne A. (Autor)
Erschienen in Sport management review, 14 (2011), 4, S. 399-408, Lit.

Retail licensing procedures used by selected NCAA division 1 institutions: Implications for licensees of collegiate memorabilia

von Mazzeo, Mary Elizabeth (Autor), ... Farr-Kroger, Jamie (Autor), Cuneen, Jacquelyn (Autor), Claussen, Cathryn L. (Autor)
Erschienen in Sport marketing quarterly, 6 (1997), 1, S. 41-46, Lit.

Television broadcast rights : still the golden goose

von Fortunato, John A. (Autor) ...
Erschienen in Routledge handbook of sport communication, London: Routledge (Verlag), 2013, S. 188-196, Lit.

An empirical examination of university intercollegiate athletic expenditures

von Stinson, Jeffrey L. (Autor), ... Marquardt, Adam (Autor), Chandley, Joshua (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 2, S. 104-114, Lit.

Rival salience and sport team identification

von Luellen, Tara B. (Autor), ... Wann, Daniel L. (Autor)
Erschienen in Sport marketing quarterly, 19 (2010), 2, S. 97-106, Lit.

Addressing competing logics between the mission of a religious university and the demands of intercollegiate athletics

von Nite, Calvin (Autor), ... Singer, John N. (Autor), Cunningham, George B. (Autor)
Erschienen in Sport management review, 16 (2013), 4, S. 465-476, Lit.

Navigating the storm : a counterproductive work behavior and leadership case study in a Division I FBS School

von Brimecombe, Michelle (Autor), ... Magnusen, Marshall J. (Autor), Bunds, Kyle (Autor)
Erschienen in Sport management review, 17 (2014), 2, S. 219-237, Lit.

An investigation of sport marketing competencies

von Smolianov, Peter (Autor), ... Shilbury, David (Autor)
Erschienen in Sport marketing quarterly, 5 (1996), 4, S. 27-36, Lit.

A conceptual framework for assessing brand equity in Division I college athletics

von Gladden, James M. (Autor), ... Milne, George R. (Autor), Sutton, William A. (Autor)
Erschienen in Journal of sport management, 12 (1998), 1, S. 1-19, Lit.