Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League

von Kunkel, Thilo (Autor), ... Doyle, Jason P. (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport management review, 17 (2014), 4, S. 470-483, Lit.

Superboosting the athlete social media brand : events as an opportunity for follower growth

von Bredikhina, Nataliya (Autor), ... Gupta, Keshav (Autor), Kunkel, Thilo (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing Understanding of Individual-Level Brand Management in Sport), S. 1819-1842, Lit.

Sensemaking of novelty : the dynamic nature of integrating esports within a traditional sport organization

von Pizzo, Anthony D. (Autor), ... Jones, Gareth J. (Autor), Baker, Bradley J. (Autor), Funk, Daniel C. (Autor), Kunkel, Thilo (Autor)
Erschienen in Sport management review, 25 (2022), 3, S. 383-405, Lit.

The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior

von Kunkel, Thilo (Autor), ... Karg, Adam (Autor), McDonald, Heath (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 141-156, Lit.

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

von Kunkel, Thilo (Autor), ... Doyle, Jason (Autor), Na, Sangwon (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 358-378, Lit.

Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective

von Kennedy, Heather (Autor), ... Kunkel, Thilo (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 4, S. 265-277, Lit.