Dataset for the analysis of TV viewer response to live sport broadcasts and sponsor messages

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Data in Brief, 2021, 38, Art.-ID 107281, [6 S.], Lit.

The influence of multiple combinations of celebrity endorsers on consumers' intentions to purchase a sports-related product

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in Sport, business and management, 12 (2022), 4, S. 440-458, Lit.

Socio-economic and demographic perspectives on physical activity and exercise

von Breuer, Christoph (Autor), ... Dallmeyer, Sören (Autor), Orlowski, Johannes Sebastian (Autor)
Erschienen in Horizon 2030 : the future of the health and fitness sector, Brüssel, ‘s-Hertogenbosch: BlackBoxPublishers (Verlag), 2020, S. 88-103, Lit.

The gender earnings gap among elite athletes in semi-professional sports

von Wicker, Pamela (Autor), ... Breuer, Christoph (Autor), Dallmeyer, Sören (Autor)
Erschienen in Managing sport and leisure, 28 (2023), 6, S. 583-600, Lit.

Against the mainstream: Field evidence on a positive link between media consumption and the demand for sports among children

von Weimar, Daniel (Autor), ... Breuer, Christoph (Autor)
Erschienen in Kyklos : international review for social sciences, 75 (2022), 2, S. 317-336, Lit.

Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response

von Breuer, Christoph (Autor), ... Boronczyk, Felix (Autor), Rumpf, Christopher (Autor)
Erschienen in Journal of business research, 2021, 133, S. 309-316, Lit.

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 3/4, S. 190-208, Lit.

Professional clubs as platforms in multi-sided markets in times of COVID-19 : the role of spectators and atmosphere in live football

von Herold, Elisa (Autor), ... Boronczyk, Felix (Autor), Breuer, Christoph (Autor)
Erschienen in Sustainability, 13 (2021), 4 (Recovery and Sustainability of the Sport Sector during the COVID-19 Pandemic), Art.-ID 2312, [16 S.], Lit.

Sponsor message processing in live broadcasts : a pilot study on the role of game outcome uncertainty and emotions

von Breuer, Christoph (Autor), ... Rumpf, Christopher (Autor), Boronczyk, Felix (Autor)
Erschienen in Psychology & marketing, 38 (2021), 5, S. 896-907, Lit.

Consumer profiles of women’s football spectators

von Hallmann, Kirstin (Autor), ... Giel, Thomas (Autor), Beermann, Simon (Autor), Herold, Elisa (Autor), Breuer, Christoph (Autor)
Erschienen in Soccer and society, 23 (2022), 8 (Football, Racism(s) and Digital Media), S. 1010-1024, Lit.

Economic perspectives of physical activity and exercise

von Breuer, Christoph (Autor), ... Dallmeyer, Sören (Autor)
Erschienen in Horizon 2030 : the future of the health and fitness sector, Brüssel, ‘s-Hertogenbosch: BlackBoxPublishers (Verlag), 2020, S. 68-87, Lit.

Physical activity of children and adolescents during the COVID-19 pandemic : a scoping review

von Rossi, Lea (Autor), ... Behme, Nick (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of environmental research and public health, 18 (2021), 21 (Physical Activity and Sport in the COVID-19 Context), Art.-ID 11440, [18 S.], Lit.

The silence of the fans: the impact of restricted crowds on the margin of victory in the NBA

von Steinfeldt, Henry (Autor), ... Dallmeyer, Sören (Autor), Breuer, Christoph (Autor)
Erschienen in International journal of sport finance, 17 (2022), 3, S. 165–177, Lit.

The effect of sponsorship portfolio size on brand choice : an experimental approach

von Breuer, Christoph (Autor), ... Dallmeyer, Sören (Autor), Rumpf, Christopher (Autor), Orlowski, Johannes Sebastian (Autor)
Erschienen in Applied economics, 53 (2021), 10, S. 1200-1211, Lit.

Promoting sport for all to age-specific target groups : the impact of sport infrastructure

von Wicker, Pamela (Autor), ... Breuer, Christoph (Autor), Pawlowski, Tim (Autor)
Erschienen in European sport management quarterly, 9 (2009), 2, S. 103-118, Lit.

Top clubs' performance and the competitive situation in domestic competitions

von Pawlowski, Tim (Autor), ... Breuer, Christoph (Autor), Hovemann, Arnd (Autor)
Erschienen in Journal of sports economics, 11 (2010), 2, S. 186-202, Lit.

Decreasing sports activity with increasing age? : findings from a 20-year longitudinal and cohort sequence analysis

von Breuer, Christoph (Autor), ... Wicker, Pamela (Autor)
Erschienen in Research quarterly for exercise and sport, 80 (2009), 1, S. 22-31, Lit.

Demographic and economic factors influencing inclusion in the German sport system : a microanalysis of the years 1985 to 2005

von Breuer, Christoph (Autor), ... Wicker, Pamela (Autor)
Erschienen in European journal for sport and society, 5 (2008), 1, S. 33-42, Lit.

Usefulness of multilevel modeling in sport management research : the case of voluntary roles in nonprofit sports clubs

von Swierzy, Philipp (Autor), ... Wicker, Pamela (Autor), Breuer, Christoph (Autor)
Erschienen in Measurement in physical education and exercise science, 23 (2019), 4, S. 325-336, Lit.

Usefulness of multilevel modeling in sport management research : the case of voluntary roles in nonprofit sports clubs

von Swierzy, Philipp (Autor), ... Wicker, Pamela (Autor), Breuer, Christoph (Autor)
Erschienen in Measurement in physical education and exercise science, 23 (2019), 4, S. 325-336, Lit.