Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League

von Kunkel, Thilo (Autor), ... Doyle, Jason P. (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport management review, 17 (2014), 4, S. 470-483, Lit.

The politics of sports policy in Britain: the examples of football hooliganism and drug abuse

von Houlihan, Barrie (Autor) ...
Erschienen in Leisure studies, 9 (1990), 1, S. 55-69, Lit.

Superboosting the athlete social media brand : events as an opportunity for follower growth

von Bredikhina, Nataliya (Autor), ... Gupta, Keshav (Autor), Kunkel, Thilo (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing Understanding of Individual-Level Brand Management in Sport), S. 1819-1842, Lit.

Sensemaking of novelty : the dynamic nature of integrating esports within a traditional sport organization

von Pizzo, Anthony D. (Autor), ... Jones, Gareth J. (Autor), Baker, Bradley J. (Autor), Funk, Daniel C. (Autor), Kunkel, Thilo (Autor)
Erschienen in Sport management review, 25 (2022), 3, S. 383-405, Lit.

Country profile of Ghana : sport, politics and nation-building

von Charway, Derrick (Autor), ... Houlihan, Barrie (Autor)
Erschienen in International journal of sport policy and politics, 12 (2020), 3, S. 497-512, Lit.

Elite youth sport policy and management : a comparative analysis

von Kristiansen, Elsa (Hrsg.), ... Parent, Milena M. (Hrsg.), Houlihan, Barrie (Hrsg.) London (Ont.), New York (N.Y.): Routledge (Verlag), 2017, xvii, 306 S., Lit.

The utility of a single-item self-perception fandom measure for sport consumer segmentation and predicting behavior

von Kunkel, Thilo (Autor), ... Karg, Adam (Autor), McDonald, Heath (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 2, S. 141-156, Lit.

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

von Kunkel, Thilo (Autor), ... Doyle, Jason (Autor), Na, Sangwon (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 358-378, Lit.

Using predictive analytics to measure effectiveness of social media engagement : a digital measurement perspective

von Kennedy, Heather (Autor), ... Kunkel, Thilo (Autor), Funk, Daniel C. (Autor)
Erschienen in Sport marketing quarterly, 30 (2021), 4, S. 265-277, Lit.

Embedded multi-level leadership in a diverse world

von Andersen, Svein S. (Autor), ... Hansen, Per Øystein (Autor), Houlihan, Barrie (Autor)
Erschienen in Embedded multi-level leadership in elite sport, Abingdon, New York (N.Y.): Routledge (Verlag), Taylor & Francis (Verlag), 2021, 17 S., Lit.

Interrogating states’ Soft Power strategies: a case study of sports mega-events in Brazil and the UK

von Grix, Jonathan (Autor), ... Brannagan, Paul Michael (Autor), Houlihan, Barrie (Autor)
Erschienen in Global society, 29 (2015), 3 (Challenges to emerging and established powers: Brazil and the United Kingdom in the contemporary global order ), S. 463-479, Lit.

Elite youth sport policy and management: England/United Kingdom

von Houlihan, Barrie (Autor), ... Chapman, Pippa (Autor)
Erschienen in Elite youth sport policy and management : a comparative analysis, London (Ont.), New York (N.Y.): Routledge (Verlag), 2017, S. 13-28, Lit.