Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness

von Parker, Heidi M. (Autor), ... Fink, Janet S. (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 2, S. 70-79, Lit.

Big spenders in a booming sport : consumption capital as a key driver of triathletes' sport-related expenditure

von Wicker, Pamela (Autor), ... Prinz, Joachim (Autor), Weimar, Daniel (Autor)
Erschienen in Managing leisure, 18 (2013), 4, S. 286-299, Lit.

How the type of sports-related endorser influences consumers' purchase intentions

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sports marketing and sponsorship, 22 (2020), 3, S. 588-607, Lit.

The consumption and saving behaviour of professional football players : looking into a socio-economic problem

von Barth, Michael (Autor), ... Schröder, Frank (Autor), Emrich, Eike (Autor), Schlesinger, Torsten (Autor)
Erschienen in European journal for sport and society, 19 (2022), 4, S. 305-322, Lit.

Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 3/4, S. 190-208, Lit.

Effects of sports personalities in marketing communication on the purchasing preferences of Generation Y

von Voráček, Josef (Autor), ... Čáslavová, Eva (Autor)
Erschienen in Acta Universitatis Carolinae / Kinanthropologica, 55 (2019), 2, S. 107-127, Lit.

Estimating consumer's willingness-to-pay for participation in and traveling to marathon events

von Wicker, Pamela (Autor), ... Hallmann, Kirstin (Autor)
Erschienen in Event management, 17 (2013), 3, S. 271-282, Lit.

To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands

von Koernig, Stephen K. (Autor), ... Boyd, Thomas C. (Autor)
Erschienen in Sport marketing quarterly, 18 (2009), 1, S. 25-37, Lit.

Impact of perceived on-field performance on sport celebrity source credibility

von Koo, Gi-Yong (Autor), ... Ruihley, Brody J. (Autor), Dittmore, Stephen W. (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 3, S. 147-158, Lit.

Understanding the income determinants of German elite athletes in non-professionalised sports

von Wicker, Pamela (Autor), ... Breuer, Christoph (Autor), Hanau, Tassilo von (Autor)
Erschienen in International journal of sport management and marketing, 11 (2012), 1/2, S. 26-43, Lit.

The influence of sports celebrity endorsers on consumer’s purchase intentions

von Felbert, Aaron von (Autor), ... Breuer, Christoph (Gutachter), Uhrich, Sebastian (Gutachter) Köln: 2022, 31 S., Lit.

Sponsorship awareness, attitudes, and purchase intentions of road race series participants

von Eagleman, Andrea N. (Autor), ... Krohn, Brian D. (Autor)
Erschienen in Sport marketing quarterly, 21 (2012), 4, S. 210-220, Lit.

Concerning the effect of athlete endorsements on brand and team-related intentions

von Carlson, Brad D. (Autor), ... Donavan, D. Todd (Autor)
Erschienen in Sport marketing quarterly, 17 (2008), 3, S. 154-162, Lit.

Enhanced brand credibility of American athletes with international teammates

von Zhou, Yilun (Autor), ... Tainsky, Scott (Autor)
Erschienen in Sport marketing quarterly, 26 (2017), 2, S. 63-74, Lit.

Athletes vs. Bloggers : influence on purchase preferences of the Generation Z

von Voráček, Josef (Autor), ... Bernardová, Martina (Autor)
Erschienen in Acta Universitatis Carolinae / Kinanthropologica, 57 (2021), 1, S. 92-108, Lit.

The impact of authenticity on celebrity athlete social media endorsement messaging

von Nichols, Eric (Autor), ... Shapiro, Stephen (Autor)
Erschienen in Sport marketing quarterly, 32 (2023), 3, S. 175-188, Lit.

Athlete brand identity, image and congruence : a systematic literature review

von Linsner, Annika (Autor), ... Hallmann, Kirstin (Autor), Sotiriadou, Popi (Autor), Hill, Brad (Autor)
Erschienen in International journal of sport management and marketing, 21 (2021), 1/2, S. 103-133, Lit.

Lead by example : an exploration of the athlete brand as a role model

von Taniyev, Olzhas (Autor), ... Gordon, Brian S. (Autor)
Erschienen in Sport marketing quarterly, 31 (2022), 1, S. 62-75, Lit.

Types of brand transgressions and consumers' moral reasoning strategies on an endorser

von Hur, Youngjin (Autor), ... Lim, Choong Hoon (Autor), Won, Dong-Chun (Autor), Kwon, Sun-Yong (Autor)
Erschienen in Sport marketing quarterly, 27 (2018), 4, S. 275-286, Lit.

Social media and athlete branding

von Riot, Caroline (Autor), ... Hayes, Michelle (Autor)
Erschienen in The Routledge handbook of digital sport management, Abingdon, New York (N.Y.): Routledge (Verlag), 2022, S. 217-231, Lit.