The influence of advertising appeals on consumer perceptions of athlete endorser brand image

von Kunkel, Thilo (Autor), ... Walker, Matthew (Autor), Hodge, Courtney M. (Autor)
Erschienen in European sport management quarterly, 19 (2019), 3, S. 373-395, Lit.

Exploring athlete brand image development on social media : the role of signalling through source credibility

von Na, Sangwon (Autor), ... Kunkel, Thilo (Autor), Doyle, Jason (Autor)
Erschienen in European sport management quarterly, 20 (2020), 1 (Brand research in sport management), S. 88-108, Lit.

Superboosting the athlete social media brand : events as an opportunity for follower growth

von Bredikhina, Nataliya (Autor), ... Gupta, Keshav (Autor), Kunkel, Thilo (Autor)
Erschienen in European sport management quarterly, 23 (2023), 6 (Advancing Understanding of Individual-Level Brand Management in Sport), S. 1819-1842, Lit.

Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy

von Kunkel, Thilo (Autor), ... Doyle, Jason (Autor), Na, Sangwon (Autor)
Erschienen in European sport management quarterly, 22 (2022), 3, S. 358-378, Lit.

The rise of an athlete brand : factors influencing the social media following of athletes

von Su, Yiran (Autor), ... Baker, Bradley J. (Autor), Doyle, Jason P. (Autor), Kunkel, Thilo (Autor)
Erschienen in Sport marketing quarterly, 29 (2020), 1, S. 33-46, Lit.

Athlete branding via social media : examining the factors influencing consumer engagement on Instagram

von Doyle, Jason P. (Autor), ... Su, Yiran (Autor), Kunkel, Thilo (Autor)
Erschienen in European sport management quarterly, 22 (2022), 4, S. 506-526, Lit.

The sports product

von Mason, Daniel (Autor), ... Kunkel, Thilo (Beteiligte Person)
Erschienen in Routledge handbook of theory in sport management, London, New York (N.Y.): Routledge (Verlag), 2016, S. 286-296, Lit.