Zusammenfassung

The Indian sports environment has been abuzz with activity in recent years. According to reports, sports sponsorship has grown 12.3% to a whopping INR 5,185.4 crore (~US$800 million) in 2015 from a modest INR 4616.5 crore (~US$700 million) in 2014. Especially, the brand value of the Indian Premier League (IPL) has been around US$ 4 billion. According to the Board of Control for Cricket in India (BCCI), the 2015 IPL season contributed to around INR 1,150 crore (~US$170 million) to India’s Gross Domestic Product (GDP). There is a substantial increase in the private investment in the sport, combined with the resultant appreciation of the importance of public trust in authenticity of results. Of late it has been seen that Industrial houses and even Film Stars of the glamour world have come up to participate into sports sponsorship in a big way. Above all, the issue of participant-integrity in league gaming has come to the forefront.