Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events
| Autor: | Slavko Molnar; Bojan Masanovic; Dusko Bjelica |
|---|---|
| Sprache: | Englisch |
| Veröffentlicht: |
2018 |
| Quelle: | Directory of Open Access Journals: DOAJ Articles |
| Online Zugang: |
http://www.jaspe.ac.me/clanci/JASPE_July_2018_Molnar_9-14.pdf https://doaj.org/toc/2536-569X https://doaj.org/toc/2536-5703 doi:10.26773/jaspe.180702 2536-569X 2536-5703 https://doaj.org/article/8ceb47d9149e49b29bea9b6e6bdc2c80 https://doi.org/10.26773/jaspe.180702 https://doaj.org/article/8ceb47d9149e49b29bea9b6e6bdc2c80 |
| Erfassungsnummer: | ftdoajarticles:oai:doaj.org/article:8ceb47d9149e49b29bea9b6e6bdc2c80 |
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| url |
http://www.jaspe.ac.me/clanci/JASPE_July_2018_Molnar_9-14.pdf https://doaj.org/toc/2536-569X https://doaj.org/toc/2536-5703 doi:10.26773/jaspe.180702 2536-569X 2536-5703 https://doaj.org/article/8ceb47d9149e49b29bea9b6e6bdc2c80 https://doi.org/10.26773/jaspe.180702 https://doaj.org/article/8ceb47d9149e49b29bea9b6e6bdc2c80 |
| url-type |
primary primary primary primary primary primary primary info info |
| spelling |
Attitudes Advertising Sports Events Novi Sad Sports GV557-1198.995 Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| publishDate |
2018 |
| publishDate_facet |
2018 |
| baseCollectionName |
Directory of Open Access Journals: DOAJ Articles |
| baseCountry |
org |
| title |
Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| spellingShingle |
Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_short |
Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| title_sort |
Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events |
| author2 |
Slavko Molnar Bojan Masanovic Dusko Bjelica |
| author_facet |
Slavko Molnar Bojan Masanovic Dusko Bjelica |
| author2-role |
Autor Autor Autor |
| abstract |
This investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport. |
| abstract_type |
general |
| abstract_lang |
eng |
| language |
eng |
| publisher |
University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy |
| _version_ |
1793496646489735168 |
| score |
13,546012 |